Daily Archives: January 10, 2009

Google Sandbox: Can it be Avoided?

Posted on January 10, 2009 by Barry Wheeler

The Google Sandbox is a term that is used to describe what most SEOs and webmasters have used to explain why certain websites rank poorly on Google search engine results pages.  While some within the SEO community have questioned the existence of the Google Sandbox, there is no denying that Google is employing filtering techniques. These filtering techniques have been gradually implemented through several updates … Continue reading →

Posted in Blogging, Internet Marketing, SEO / SEM | Tagged , , , | 1 Comment

Link Reputation: Ask Yourself is the Link Worth it?

Posted on January 10, 2009 by Barry Wheeler

All links are created equal right?  That is a misconception that many novice webmasters have when establishing their link building strategy.  Without regard for the quality of the link and for the type of content contained on a site, many new webmasters who have realized the importance of link building, seek out links from many different sources. Examining the motives for obtaining the link reveals … Continue reading →

Posted in Link Building, SEO / SEM | Tagged , , , | 1 Comment

Google Click Fraud Explained

Posted on January 10, 2009 by Barry Wheeler

Click fraud has been an ongoing problem in the online advertising industry, especially for advertising programs such as Google Adwords. Click fraud occurs in two major forms according Shuman Ghosemajumder, Business Product Manger for Trust and Safety at Google.  Click fraud occurs when an advertiser is trying to harm a competitor by clicking on their ads, or when a Google Adsense publisher try to inflate their revenue through false … Continue reading →

Posted in Advertising, Internet Marketing | Tagged , , , | Leave a comment