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Monthly Archives: January 2009
Link Building: Anchor Text & SEO Value
SEOs know the value of link building as one of the fundamental aspects for increasing a websites ranking on search engine results pages (SERPs). Rather than concentrating on link building strategies, I’ve decided to take a little different approach with this article, and talk about the SEO value in the anchor text used as part of link building. Barry WheelerBarry Wheeler is a blogger, novice SEO, geek … Continue reading
Posted in Link Building, SEO / SEM
Tagged anchor text, backlink, Link Building, link reputation, links, one-way links, SEO
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Recession Marketing is Strategic Marketing – Does it Work?
Recession marketing was a term that I had heard several times before and never gave much thought about what it meant to both businesses and consumers. It wasn’t until this latest downturn in the economy that I began to notice that recession marketing was becoming a force and businesses were seeing this as an opportunity to strategically market unique aspects of their business. Barry WheelerBarry … Continue reading
Backlinks: Introduction to Backlinks & Link Building Strategies
Backlinks are the backbone of search engine optimization, directly contributing to how well a site will rank within a search engine index. Also referred to as one-way links or inbound links, backlinks are links on one website that point back to another website. Because backlinks originate on a website over which a webmaster has no control, they are considered “off site” elements for search engine … Continue reading
Posted in Link Building, SEO / SEM
Tagged backlink, Link Building, links, one-way links, sem, SEO
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Canonical URLs, Duplicate Content and 301 Redirects
Novice webmasters are often not aware of canonical URLs and how this can impact SEO efforts. Google calls the process of picking the best URL when there are several alternatives as canonicalization. Canonical URLs are URLs that appear the same and will probably produce the same content when typed into a browser. After posting a blog comment on another blog, taking exception with a few … Continue reading
Posted in Link Building, SEO / SEM
Tagged .htaccess, 301 redirect, canonical URLs, rewrite, SEO
2 Comments
Google WebSpam Targets in 2009?
Matt Cutts, the head of Google’s WebSpam team has asked what his WebSpam team should concentrate on in 2009. While soliciting comments on his blog does not guarantee that these items will become a focus of Google WebSpam, it will no doubt have some influence. The call for comments has definitely worked as many SEOs and people have expressed their opinions. Barry WheelerBarry Wheeler is a … Continue reading
Google Sandbox: Can it be Avoided?
The Google Sandbox is a term that is used to describe what most SEOs and webmasters have used to explain why certain websites rank poorly on Google search engine results pages. While some within the SEO community have questioned the existence of the Google Sandbox, there is no denying that Google is employing filtering techniques. These filtering techniques have been gradually implemented through several updates … Continue reading
Link Reputation: Ask Yourself is the Link Worth it?
All links are created equal right? That is a misconception that many novice webmasters have when establishing their link building strategy. Without regard for the quality of the link and for the type of content contained on a site, many new webmasters who have realized the importance of link building, seek out links from many different sources. Examining the motives for obtaining the link reveals … Continue reading
Google Click Fraud Explained
Click fraud has been an ongoing problem in the online advertising industry, especially for advertising programs such as Google Adwords. Click fraud occurs in two major forms according Shuman Ghosemajumder, Business Product Manger for Trust and Safety at Google. Click fraud occurs when an advertiser is trying to harm a competitor by clicking on their ads, or when a Google Adsense publisher try to inflate their revenue through false … Continue reading
Posted in Advertising, Internet Marketing
Tagged adsense, Advertising, adwords, google
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Long Tail Optimization vs Keyword Optimization
I recently read an article about long tail optimization that started me thinking about some of the points that this blog author had talked about. In response to a question about long tail optimization, the blog author stated “I don’t think that optimizing for the long tail is actually optimizing at all”. I’m not 100% sure that I agree with this statement and have seen … Continue reading
Keyword Selection: What makes a good keyword?
Keyword selection has become a popular topic for many webmasters entering the search engine optimization world. With the stakes ever increasing, internet marketers must ensure keywords selected are relevant, and provide the organization a chance at being competitive in any niche. To be blunt, there is no magic formula that will allow you to rank at the top of the SERPs overnight for your keywords. It … Continue reading
