Monthly Archives: February 2009

Beginners Guide to Link Building – Part 3

Link building is critical for ranking well in the major search engines.  Building quality backlinks to a site is critical to driving organic traffic from search engines.  In the Beginners Guide to LInk Building – Part 1, I examined why links are important to a website.  In the Beginners Guide to Link Building – Part 2, I talked about reciprocal link building and how it … Continue reading

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Creating and Marketing Your Online Business: What is a Niche?

The following article is an expert from an eBook that I have developed entitled “Creating and Marketing your Online Business: A DIY Guide to Strategic Internet Marketing for Beginners“.  What is a Niche? Every business occupies a particular niche.  It is the niche that focuses the activities of that business.  The wider the focus of operation means more competition in that niche.  The more competition … Continue reading

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Use a Blog to Build your Business

Recognizing the power of a blog to build a business is perhaps one of the most important items in today’s economy.  The internet has altered the landscape in many ways, evolving markets into vast and ever expanding realms that reach across international borders.  Using a blog to build (or expand) a business allows companies to reach a more connected demographic and effectively target specific areas … Continue reading

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Twitter – Marketing Potential on Steroids

Twitter – micro blogging platform that allows users to publish short messages up to 140 characters using mediums such as IM, cellphones and the web – is a marketers dream.  Twitter opens a world to marketers, allowing targeted messages to be directed to people instantly. What is the marketing potential of Twitter?  Examining the very nature of Twitter it becomes obvious that it is about delivering opinions, events, news and ideas … Continue reading

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SEO is Dead! (Well Almost)

SEO is dead.  That’s a sentiment that I’ve read on many forums, across many blogs, and in a few magazine articles.  Is SEO dead?  Not in the least, but the strategies of SEO are changing, and the environment across the digital landscape is definitely evolving. As search engines migrate to more localized content, customized searches and smarter ranking algorithms, ranking well for some keywords will … Continue reading

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