Blu-ray has won the HD DVD format wars, leaving many people left with obsolete HD DVD movies. However, a new program now will allow those people with obsolete HD DVD format movies to exchange them for blu-ray movies.
The exchange program, Red2Blu allows those with Warner Brothers HD movies to upgrade them to the blu-ray equivalent for $4.95 per title plus shipping and handling. The original HD movies were packaged in red and blu-ray movies are packaged in blue, so it’s a cleverly named program.
While the program is not completely free, it does provide HD DVD format holders and opportunity to trade-up their favourite Warner Brothers movie to blu-ray for a nominal fee. There is no word if other studios will be offering the same exchange program for obsolete HD DVDs.
