This is one small portion of what must be considered when obtaining the link. You must also consider the probability of someone clicking on that link to drive traffic to a site and then once they have clicked, the likelihood this traffic will convert. Having an article as you say about improving your golf swing and expect someone to click on a link provided in the resource for something so far removed such as “natural cancer cures” is a little unrealistic. Sure you may get some clicks on the link, but will it really be traffic that will convert once you’ve got them on your site?

Arguments can also be made about the site “ezinearticles” itself. It is a general article directory that covers a wide range of topics. It may provide a link but overall it may be like a general directory and provide little boost to SERPs or be valued less in the search engines as to the quality of link provided.

The other factor as you have referenced is with respect to the anchor text. This is one of the factors used in determining how well a site will rank with respect to the keywords or linking text you use when building your links.

Google’s and Bing’s algorithms for determining relevancy have improved so much they can determine if the content at the destination of link is related to the link text used. For example, if you link to a site with the link text “Free IPOD” and then talk about FOREX at the site linked to, the rankings will be impacted because of the lack of relevancy in the link text and the topic on the destination. Additionally, it will be considerably less likely that the traffic received because of clicks will be very pleased to discover they’ve been duped thus impacting conversion rates again.

Varying your keywords relevant to your site and your site content ensures that you rank well for the niche occupied. It is essential that you use relevant keywords or you end up ranking for unrelated terms which impacts traffic and conversion.

Publishing great content on sites such as ezinearticles however, will generate you traffic. It will provide links and will get your sites exposure.

The key comes from developing well written and unique content that will attract both natural links and readership to your sites.

Hope this helps.

To answer your question, there is no one simple answer. The article you are publishing if it contains relevant content to your site, and the link itself contains relevant anchor tags, it will help in the boosting of your rankings in the long run.

The problem that you will have with ezinearticles is that it will probably have more authority for your site, thus indexed more frequently. It is possible for the article to rank better than your actual website for the content.

Another pitfall is that you will have to promote your article in the directory as well, to get it indexed. With ezinearticles, the article typically gets buried in the back pages pretty quickly. Thus if there are no links to it, Google and the other search engines can’t fine it.

The basic rule is – “A link is a link is a link”, the more relevant links you have the better – that’s a given. However, article marketing is a proven and accepted method of gaining quality one-way links.

Hope this helps.

The article I am writing has no particular relevance to my website that I am trying to improve the rank of in order to be at the top of the SERPS. The anchor text I am putting into the author resource box is a relevant keyword to my website although there is no particular relevance to the article itself. Do you think that this will still help to get me to rank for my keyword and improve the SERP? I cannot always write relevant articles to the website I am anchoring to.
Thanks!

Can you tell me a little about: Best Practices when assigning keywords to a page on a website. As I understand it, the keywords should live on the particular page. If the keywords live in the headings and title it’s even the even better.

Is it disadvantageous to create a key word like fundraising, and list it in as many multiples/plurals/or tenses.

For example: fundraise, fund raise, fundraisers, fund raisers fundraising, fund raising.

If this is a topic already covered in an article on your blog, can you please point me to this great information.

Thanks for your help.

Elizabeth