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Monthly Archives: January 2012
Trust Relationships and Loyalty Programs – Did Air Miles Blow It?
Are you a member of a loyalty program? Chances are you are a member of multiple programs because many major companies want you to return to their outlet to collect points you can later redeem for products and services. The whole idea behind loyalty programs was to build ongoing relationships with customers. Is there any real benefit of being a member of a loyalty program? … Continue reading
Posted in Business, Social Media, Social Networking
Tagged relationship building, Social Media, trust, trust relationship
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