Are you noticing people are coming to your site but leaving after reading just a single page?
This is what is referred to a bounce. Visitors to a site leave without visiting another page on your website. The more people leaving your site after viewing just one page often alarms novice webmasters.
Webmasters typically use this bounce rate metric to measure how well they are meeting the needs of their audience. It doesn’t necessarily mean something is wrong but if this number is extremely high it should raise flags.
Some users will come to your site, find exactly what they want and then leave. Others will leave when they see something wrong with your site or if they are unable to find what they are looking for.
Webmasters should be concerned when their bounce rate rises and traffic decreases. This is a definite indicator something is wrong with the site or its content.
Before my latest redesign, my bounce rate had increased to over 80% and my traffic had dropped by over 50%.
It doesn’t mean your site is a total loss. You just have to take action to improve the bounce rate on your site.
Here are 3 things you can use to improve your bounce rate.
- Refocus your efforts to better match your target audience
Focusing on a single topic will tell your readers exactly what your site is about. They will know what to expect when they visit your site. They will be more likely to want to read other material provided and return at a later date if the topic interests them.
- Design and organize your site to allow easy navigation
Having great content is useless if your readers can’t find it. There is nothing as frustrating to users than having to navigate through page after page of “stuff” to find the information they want. Use internal linking in your documents to direct readers to other resources on your site. Make your site load faster so users can navigate quicker. Increase the visibility of your most important articles by placing them in a sidebar.
- Promote your site to readers in your niche
Once you’ve focused your efforts and created a site designed around user experience, promote your site to your target audience. This may involve commenting on blogs in your niche, participating in forum discussions or simply concentrating your SEO efforts on your keywords. The more relevant the content matches the traffic coming to your site, the more likely they will stick around. It will also improve the chances of increasing your readers and subscribers.
Once you’ve implemented these strategies, examine how visitors find your site. Pay attention to pages receiving the most attention and consider adjusting your overall strategy around your best performing pages. You may have stumbled on a niche that can be exploited to your advantage.
What are your thoughts? Drop a comment below and let me know any suggestions or tips to improve your bounce rate.