4 Ways to Build Relationships on Twitter

Where can you reach out to web designers, SEOs, bloggers, marketers and business owners with a single message in real time?  Where can you follow what’s happening in a celebrity’s life right now?  Where can you read about the latest happenings on the world stage?  Where can you deliver a marketing message directly to a consumer’s cell phone?

The answer is Twitter.

Twitter is one of the fastest growing social networks today, boasting over 200 million users worldwide.  It is social network that requires users to be active and follow conversations happening now.

What makes Twitter an amazing social platform is its simplicity.  Users are limited to 140 characters to convey their messages.  Yet it continues to be one of the greatest tools in a blogger’s arsenal to engage readers.

Relationships are the heart and soul of any successful blogger.  Reaching out to those who take time to read and comment on your content is fundamental for success.

Twitter allows you to interact with and engage people.  It enables you to quickly build relationships and leverage those relationships to your advantage.

How can Twitter be used to build relationships?

  1. Start conversations with your followers
    Your Twitter stream can become a conversation with those people who opt to follow your updates.  This can form the foundation on which you can build a relationship and gain further understanding into what people expect from you as a blogger.
  2. Retweet people who share quality content
    When you retweet content shared by others you are acknowledging the value of what they have shared.  People like to be acknowledged for their contribution and a retweet goes a long way to saying “Thanks for the great information!”
  3. Avoid drama and controversy
    Twitter is not a forum to air dirty laundry or to be dramatic.  The 140 character limit makes it difficult to convey longer messages and can often lead to things being taken out of context.  The more drama and controversy you become involved with, the more likely you are to alienate those who follow you.  You may find your social influence decreasing dramatically.
  4. Remain positive
    It’s no secret people like being around those people who are positive.  People like feeling good about themselves and when someone is being positive, it lifts spirits and inspires.  Once people gain an understanding you provide quality information and project a positive attitude, you will find more and more people will follow and retweet you.

As simple as these may appear, they are effective at building relationships in real life as well as on Twitter.

What do you do to build relationships on Twitter?  Do you think these are effective?  Do you have any tips you would like to share?

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About Barry Wheeler

Barry Wheeler is a blogger, novice SEO, geek and passionate Newfoundlander. Operating several successful websites and online communities, Barry has started exploring the social internet and its impact on all facets of society including personal life and business relationships. Find Barry on Twitter @barrywheeler and FaceBook or on his website Barry Wheeler - Blogging for Success.
Filed under: Blogging, Social Networking Tagged with: , , , . - permalink.

10 Responses to 4 Ways to Build Relationships on Twitter

  1. Ardorm says:

    Hello, Barry!

    I have a little question about twitter. About half a year back, when I was hoping for a quick “success” I used pretty dumb ways to promote my blog. One of them was Twitter, I mean I used automated software to gain followers as fast as I could. The software was pretty simple: “Follow for Follow” and this way I subscribed to a large number of people who post something I was totally not interested in.

    Now, I want to start following the “right” people and build a good “social relationship”. I understand that it won’t be fast, but I really prefer quality this time.

    Do you think it would be better to unfollow everybody? I mean, I just can’t catch the messages I want, because other people post so much there…

    Thanks ahead 🙂

    • That’s a very interesting question and what you’re realizing now is there was little “value” in the people that you followed.

      If you want to read a great post about this exact thing, check out this post from Chris Brogan – http://www.chrisbrogan.com/unfollow/ – he goes into the reason he unfollowed over 131,000 people.

      Your intentions are perfect! Following for the right reasons is the basis of great social relationships!

      Let me know what you think of the Brogan post.


      • Ardorm says:

        Thank you so much, Barry!

        I guess that if he “unfollowed” 131000 people, there will be no problem for me to do the same for 63. 😀

        By the way, it was your first post that I read and I liked how you wrote it. Plus, the design of your site is comfortable and the colours do not irritate the eye. I’d say, you’ve done a descent work so far. That’s why, you will be the first “Right” person I will follow. 😉

      • Ardorm,

        Thanks for your positive comments. I was amazed at reading Chris Brogan’s “unfollow” experiment. I’m finding the same thing that he has. Many people think it’s a race, get more followers, outdo their competition.

        It’s about the relationship and the social aspect that will get your more engaged with the community as a whole.

        Thanks for stopping by.


  2. Jodi Hughey says:

    Number one is VERY effective. I make it a habit to message a “thank you” to those who are following me. It is a great way to break the ice and get a conversation going.

    I also look deeper into those I am following. I browse their websites and make comments on their blogs. The intention is to develop a relationship and (hopefully) get them to follow me.

    Nice info, Barry!

    • Thanks Jodi. You’re so right and being deligent in ensuring the people you want to follow are those that are of interest to you and likely to add value to your social experience is a great suggestion.


  3. Gera says:

    Hi Barry,

    So true all the points, not only for Twitter if not for all social sites. It’s ironic but more social should be, some people tends to avoid the “social” part.

    I use also Twitter-lists to follow people even without following directly and in that way you can split on e.g. Hootsuite and have ordered most of your followers according to your different criteria. In that way you can have a better landscape to interact too.



    • Hi Gera,

      Thanks for stopping by. What you say is so true. Some people do forget or try to avoid the social aspect.

      Great suggestion about Hootsuite. Do you use any other tools for Twitter or your other social networks?


  4. Gera says:

    Yes Barry also you can try TweetDeck. For some automation Twitterfeed and Buffer for intelligent schedules, all for free 🙂



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