Where can you reach out to web designers, SEOs, bloggers, marketers and business owners with a single message in real time? Where can you follow what’s happening in a celebrity’s life right now? Where can you read about the latest happenings on the world stage? Where can you deliver a marketing message directly to a consumer’s cell phone?
The answer is Twitter.
Twitter is one of the fastest growing social networks today, boasting over 200 million users worldwide. It is social network that requires users to be active and follow conversations happening now.
What makes Twitter an amazing social platform is its simplicity. Users are limited to 140 characters to convey their messages. Yet it continues to be one of the greatest tools in a blogger’s arsenal to engage readers.
Relationships are the heart and soul of any successful blogger. Reaching out to those who take time to read and comment on your content is fundamental for success.
Twitter allows you to interact with and engage people. It enables you to quickly build relationships and leverage those relationships to your advantage.
How can Twitter be used to build relationships?
- Start conversations with your followers
Your Twitter stream can become a conversation with those people who opt to follow your updates. This can form the foundation on which you can build a relationship and gain further understanding into what people expect from you as a blogger.
- Retweet people who share quality content
When you retweet content shared by others you are acknowledging the value of what they have shared. People like to be acknowledged for their contribution and a retweet goes a long way to saying “Thanks for the great information!”
- Avoid drama and controversy
Twitter is not a forum to air dirty laundry or to be dramatic. The 140 character limit makes it difficult to convey longer messages and can often lead to things being taken out of context. The more drama and controversy you become involved with, the more likely you are to alienate those who follow you. You may find your social influence decreasing dramatically.
- Remain positive
It’s no secret people like being around those people who are positive. People like feeling good about themselves and when someone is being positive, it lifts spirits and inspires. Once people gain an understanding you provide quality information and project a positive attitude, you will find more and more people will follow and retweet you.
As simple as these may appear, they are effective at building relationships in real life as well as on Twitter.
What do you do to build relationships on Twitter? Do you think these are effective? Do you have any tips you would like to share?