It’s now been two months since I’ve implemented a trick that I knew would ultimately increase the Alexa ranking of my site. My position hasn’t changed about Alexa, I still think it is a useless metric and provides little insight into how successful a site actually is.
For those who are unfamiliar with Alexa, it is a web metric company owned by Amazon. It tracks which websites users visit, how long they stay on these sites and what they supposedly do while there. It uses the Alexa Toolbar as its primary source of data coollection but this ranking can be easily manipulated.
I care nothing about my Alexa ranking but many have emailed and wondered how implementing a known trick to increase the Alexa ranking was working for me.
Prior to showing how the Alex ranking could be manipulated, I recorded my Alexa ranking:
- Canadian Ranking – 26,896
- Global Ranking – 1,638,290
- US Ranking – 1,000,192
Last month I provided and update on how I had increased my Alexa ranking which showed the following:
- Canadian Ranking – 23,873
- Global Ranking – 738,058
- US Ranking – 383,919
Another month has passed and my Alex ranking has seen some dramatic improvement:
- Australia 34,556
- Canada 36,257
- Philippines 50,146
- United Kingdom 139,934
- India 161,450
- United States 436,397
- Global Ranking 385, 349
I’m now ranking impressively throughout a variety of locations in the world and while both the United States and Canadian rankings have changed for the worst, the Global Ranking has improved dramatically.
Why the difference this time?
I’m not 100% sure whey there has been such a dramatic shift globally. Traffic has increased approximately 25% since I’ve started this experiment overall. I have started some link building and have been actively promoting the site which has accounted for the increase in traffic.
Some would be impressed with their Alexa ranking improvements but for me, this is just another metric to be worried about. This experiement clearly shows the ranking can easily be altered without much effort.
What’s your thoughts on these improvements in the Alexa Ranking? Do you think it’s a fair representation?