The original poster of the thread was concerned in not seeing an increase in their Alexa ranking. Several others were commenting that the only way to increase the ranking was to get more visitors. However, I knew this wasnt’ the case.
Alexa ranking to me is a useless metric and several years back I had read about sites manipulating this ranking to their advantage. If one was to trust the Alexa ranking, everyone would have the Alexa toolbar installed and every visitor to your site would count and increase your ranking.
That would be a perfect world and the internet is far from perfect.
I implemented a trick I knew about from several years back that would ultimately increase my Alexa ranking on my own personal blog. This involved installing a modified version of the Alexa traffic widget. This would result in all site visitors being captured and reported to Alexa and ultimately increase the Alexa Ranking.
Prior to implementing this, I recorded my Alexa ranking:
- Canadian Ranking – 26,896
- Global Ranking – 1,638,290
- US Ranking – 1,000,192
Ten days after implementing the trick to increase the Alexa ranking, this is what I’m seeing for my site
- Canadian Ranking – 23,873
- Global Ranking – 738,058
- US Ranking – 383,919
The increase in Alexa ranking may appear impressive but it’s not. Traffic over this same time has increase approximately 20%.
Why the difference?
The Alexa toolbar is installed on approximately 10-15% of all computers. This means your Alexa ranking only increases slightly for every 1 in 10 visitors. By installing the Alexa traffic widget I’m now capturing every visitor to my site.
This would be great if I were interested in the Alexa ranking. Given how it can be easily manipulated it holds little value for me.
I’m more pleased with the 20% increase in site visitors than I am in the dramatic changes in my Alexa ranking.
Do you know any tricks for manipulating the Alexa ranking? Would you like to share your thoughts on the Alexa metric?