5 Responses to Business Value of Social Engagement

  1. Sire says:

    Personally I believe that businesses would be far better off getting involved in social media to give the customers another avenue for interacting with them. Perhaps they have a query with a product they have bought or one on a product they are interested in buying.

    While it would be advantageous for the business to promote a product or a sale every now and again it should not be overdone as it could cause people to stop following.

    It would also be a good idea to contribute to the general chatter when you have something useful to say as this shows others you like to contribute in other ways other than just promoting your business.

  2. Elizabeth says:

    Thank you for this insight Barry. I whole heartedly agree that seeking a sale in the social realm is a taboo move. Rather I like the idea of asking “how could we serve you better?” and “what would you like to see in the coming season’s product line?” I’m fortunate that our business offers a very entertaining product, a show case of hockey scenes. Each season as we debut our new product, it’s an easy conversation starter since people love to see the new artwork.

    But with this said, I’m curious, as of lately I’ve noticed some blogging authors who display their twitter tweets in a side column. How does this add value to the blog overall? From a visitors point of view and also in the eyes of google when determining how to rank a blog or site?

    Curious?

    Elizabeth

    • Hi Elizabeth,

      It’s not that it adds “value” to the blog persay. It does give the blogger another opportunity to allow people to join in the conversation. It’s about being social and about encouraging user engagement.

      How it’s perceived by the search engines isn’t really known. There is some speculation this shows the blogger being interested in being social and about interacting with their readers, thus it’s seen as a positive.

      Hope this helps.

      Barry

  3. Ashish says:

    Thanks Barry for this great info. Hope to see more post soon

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