Category Archives: Advertising

How to Increase Your Alexa Ranking

Are you fixated on increasing your Alexa ranking? Many bloggers are because Alexa is one of the metrics advertisers often use to measure the success of a website.  The higher the ranking for your site, the better perceived your site is in their eyes.  This could potentially mean more money for you from some advertising programs. Alexa is considered a highly unreliable metric with respect to … Continue reading

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What’s the Value of Free?

Yes, it’s a strange topic, but I was asked that today when several people responded to a free offer I made to them.  One person asked me point blank – “What’s the value of free?” and another asked me if I was running a scam.   Another refused outright, thinking that the free advertising they would receive would hurt their business because many of the products … Continue reading

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Domain Registry of Canada – A Scam or Advertisement?

The Domain Registry of Canada (DROC) just sent me a notice telling me that one of the domains that I own is about to expire.  The offered to “transfer and renew” my domain name for $40 per year, or $160 for 5 years.  What’s even more alarming is that I had received similar renewal offers from the Domain Registry of Canada several years back and … Continue reading

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How Many Sites Should I Run?

I’ve received several emails asking the same question – How many sites should I run? Well, that is such as subjective question that there’s no way to provide a single best answer.  The number of sites you should run entirely depends upon you.  There are many factors that go into deciding what you should do and how much time you want to spend on a … Continue reading

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Advertising versus Marketing

Many businesses mistakenly view advertising and marketing as the same business activity.  For many business owners this perception exists primarily because advertising is the most visible aspect of marketing seen impacting the revenues of a business. Marketing is much more than advertising.  Marketing is the activities that define a company in terms of its image, products, services, advertising, promotions and ultimately its sales.  It is … Continue reading

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Online Reputation Management: Fact or Fiction?

Online Reputation Management?  You have to be kidding right?  Is their such a thing? Online Reputation Management, or ORM, is a reality in today’s information based world.  With the advent of social networking and social media sites such as FaceBook, Twitter and MySpace, it has been very easy for people to forget about their online reputation.  The anonymity once given by the vast size of … Continue reading

Posted in Advertising, Business, Internet Marketing, SEO / SEM | Tagged , , | 5 Comments

Recession Marketing is Strategic Marketing – Does it Work?

Recession marketing was a term that I had heard several times before and never gave much thought about what it meant to both businesses and consumers.   It wasn’t until this latest downturn in the economy that I began to notice that recession marketing was becoming a force and businesses were seeing this as an opportunity to strategically market unique aspects of their business. Barry WheelerBarry … Continue reading

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Google Click Fraud Explained

Click fraud has been an ongoing problem in the online advertising industry, especially for advertising programs such as Google Adwords. Click fraud occurs in two major forms according Shuman Ghosemajumder, Business Product Manger for Trust and Safety at Google.  Click fraud occurs when an advertiser is trying to harm a competitor by clicking on their ads, or when a Google Adsense publisher try to inflate their revenue through false … Continue reading

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