Category Archives: Internet Marketing

Social Media Marketing is Crucial for Business Success

Have you heard the whole internet has turned social?  Being successful online means connecting with clients and customers on social level? Being social is the new reality of having a successful business.  Recognizing the importance of having a website talking about products and services is a small portion of having an online presence.  To be successful companies must have a presence on the new social … Continue reading

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Marketing Your Blog with Guest Posts

An often overlooked portion of blogging is the marketing aspect.  Blogging isn’t just about writing content and hoping people find out about you.  If you are a serious blogger it’s like any other business venture and has to be promoted and marketed to be successful. Part of this involves networking with other bloggers as well as with your readers and there is no better way … Continue reading

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DIY Guide to Internet Marketing for Beginners

Over the last several months I have been working on a DIY guide to Internet marketing that covers many topics such as SEO techniques, niche development and making money online.  This Internet marketing guide will allow beginners looking at developing their own websites the basic concepts that many newcomers seek. Initially, I thought I would use this guide as part of another site I was … Continue reading

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Does Twitter Have Marketing Value for Businesses?

With the abandonment rate for Twitter, a popular micro-blogging site being between 40 and 60 percent, depending on the source that you reference, it’s obvious that most users don’t get Twitter.  Does this mean that Twitter has no value for the internet marketer? Barry WheelerBarry Wheeler is a blogger, novice SEO, geek and passionate Newfoundlander. Operating several successful websites and online communities, Barry has started exploring … Continue reading

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Sponsored Content and Google Penalties – Is Google Acting Hypoctrical?

Seeing that @mattcutts unfollowed @shoemoneybecause of “sponsored tweets”, I began to follow several of the bloggers that have been controversial and very much in the face of what they deem as Google’s hypocritical assessment of penalties.  At issue here is Google’s and Matt Cutts “almightier than thou” attitude that if you provide links in exchange for goods or services, those links had better be NoFollowed or … Continue reading

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Some Companies Understand Social Media Sites

It has become obvious that some companies understand the potential of social media sites. This became apparent to me last evening. After posting a blog entry on my Ford Ranger airbag problems, and then tweeting the URL to a few people, I was contacted by Scott Monty, the head of social media at Ford Motor Company. The fact that a representative from Ford contacted me … Continue reading

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Reputation Management – Domino’s Pizza

In light of the incident where 2 Domino’s Pizza employees posted YouTube videos showing some pretty disgusting practices when making pizza, the president of Domino’s Pizza posted a video on YouTube. In making this move, Domino’s is tackling its online reputation management and giving the company an opportunity to regroup and deal with the backlash occuring throughout the online community. Companies that ignore the power of social … Continue reading

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Twitter is Over Capacity – Too Many Tweets

How popular is Twitter?  If the error message Twitter is over Capacity is any indication Twitter is probably one of the busiest sites on the Internet right now. With many of the popular social networking and social media sites, there are very few times that I can remember experiencing an “outage” brought on by traffic.  However, the shear growth in popularity of Twitter has resulted in … Continue reading

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Advertising versus Marketing

Many businesses mistakenly view advertising and marketing as the same business activity.  For many business owners this perception exists primarily because advertising is the most visible aspect of marketing seen impacting the revenues of a business. Marketing is much more than advertising.  Marketing is the activities that define a company in terms of its image, products, services, advertising, promotions and ultimately its sales.  It is … Continue reading

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Online Reputation Management: Fact or Fiction?

Online Reputation Management?  You have to be kidding right?  Is their such a thing? Online Reputation Management, or ORM, is a reality in today’s information based world.  With the advent of social networking and social media sites such as FaceBook, Twitter and MySpace, it has been very easy for people to forget about their online reputation.  The anonymity once given by the vast size of … Continue reading

Posted in Advertising, Business, Internet Marketing, SEO / SEM | Tagged , , | 5 Comments