Category Archives: Internet Marketing

Sponsored Blog Posts Attract Google’s Attention

Posted on March 6, 2009 by Barry Wheeler

It is known as the “no follow” tag, a small piece of HTML that was introduced to help search engines (especially Google), recognize that a link is not to count towards the popularity of the link in search engine ranking.  Google has made it abundantly clear in it will not trust websites that violate the Google Webmaster quality guidelines. Barry WheelerBarry Wheeler is a blogger, … Continue reading →

Posted in Blogging, Internet Marketing | Tagged , , , , , | 1 Comment

Universal Search / Universal Search Indicators and the Future of SEO

Posted on March 2, 2009 by Barry Wheeler

With the onset of Universal Search, Search engine technology is constantly evolving as search engine companies deploy, purchase and implement new technologies into the world of search.  Universal Search has changed the landscape of many online businesses as an entire industry around search engine optimization (SEO).  Understanding how search engines work and using tactics and strategies to provide companies an advantage in their online presence … Continue reading →

Posted in Internet Marketing, SEO / SEM | Tagged , , , , | 3 Comments

Creating and Marketing Your Online Business: What is a Niche?

Posted on February 27, 2009 by Barry Wheeler

The following article is an expert from an eBook that I have developed entitled “Creating and Marketing your Online Business: A DIY Guide to Strategic Internet Marketing for Beginners“.  What is a Niche? Every business occupies a particular niche.  It is the niche that focuses the activities of that business.  The wider the focus of operation means more competition in that niche.  The more competition … Continue reading →

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Use a Blog to Build your Business

Posted on February 25, 2009 by Barry Wheeler

Recognizing the power of a blog to build a business is perhaps one of the most important items in today’s economy.  The internet has altered the landscape in many ways, evolving markets into vast and ever expanding realms that reach across international borders.  Using a blog to build (or expand) a business allows companies to reach a more connected demographic and effectively target specific areas … Continue reading →

Posted in Blogging, Internet Marketing | Tagged , , , | 1 Comment

Twitter – Marketing Potential on Steroids

Posted on February 4, 2009 by Barry Wheeler

Twitter – micro blogging platform that allows users to publish short messages up to 140 characters using mediums such as IM, cellphones and the web – is a marketers dream.  Twitter opens a world to marketers, allowing targeted messages to be directed to people instantly. What is the marketing potential of Twitter?  Examining the very nature of Twitter it becomes obvious that it is about delivering opinions, events, news and ideas … Continue reading →

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SEO is Dead! (Well Almost)

Posted on February 3, 2009 by Barry Wheeler

SEO is dead.  That’s a sentiment that I’ve read on many forums, across many blogs, and in a few magazine articles.  Is SEO dead?  Not in the least, but the strategies of SEO are changing, and the environment across the digital landscape is definitely evolving. As search engines migrate to more localized content, customized searches and smarter ranking algorithms, ranking well for some keywords will … Continue reading →

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Targeted Niche Development with Strategic SEO and Small Sites

Posted on January 29, 2009 by Barry Wheeler

Selecting an online niche to dominate is one of the more difficult tasks associated with making money online.  Since many profitable niches are occupied and already dominated by sites with thousands of indexed pages and backlinks, the effort required for SEO and link building would be enormous.  This is not to say that that niche development is not possible. There are still many opportunities to … Continue reading →

Posted in Blogging, Internet Marketing, SEO / SEM | Tagged , , , , | 5 Comments

Google Sandbox: Can it be Avoided?

Posted on January 10, 2009 by Barry Wheeler

The Google Sandbox is a term that is used to describe what most SEOs and webmasters have used to explain why certain websites rank poorly on Google search engine results pages.  While some within the SEO community have questioned the existence of the Google Sandbox, there is no denying that Google is employing filtering techniques. These filtering techniques have been gradually implemented through several updates … Continue reading →

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Google Click Fraud Explained

Posted on January 10, 2009 by Barry Wheeler

Click fraud has been an ongoing problem in the online advertising industry, especially for advertising programs such as Google Adwords. Click fraud occurs in two major forms according Shuman Ghosemajumder, Business Product Manger for Trust and Safety at Google.  Click fraud occurs when an advertiser is trying to harm a competitor by clicking on their ads, or when a Google Adsense publisher try to inflate their revenue through false … Continue reading →

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Long Tail Optimization vs Keyword Optimization

Posted on January 8, 2009 by Barry Wheeler

I recently read an article about long tail optimization that started me thinking about some of the points that this blog author had talked about. In response to a question about long tail optimization, the blog author stated “I don’t think that optimizing for the long tail is actually optimizing at all”.  I’m not 100% sure that I agree with this statement and have seen … Continue reading →

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