Category Archives: Link Building

Beginners Guide to Link Building – Part 1

Posted on January 16, 2009 by Barry Wheeler

Link building is critical for ranking well in the major search engines.  I read many beginners asking how to start building links or the best way to start link building for a particular niche. No beginners guide to link building would be complete without an understanding of why links are important.  Simply put, a link is like a vote.  Every link that points to a … Continue reading →

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Paid Links – Links that Google Can’t Detect

Posted on January 15, 2009 by Barry Wheeler

Paid links.  We’ve all read the warnings that we should not partake in the practice of buying and selling links.  Google frowns upon paid links, and as clearly stated in the Google Webmaster Guidelines ”Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or ‘bad neighborhoods’ on the web, as your own ranking may be … Continue reading →

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Link Building: Anchor Text & SEO Value

Posted on January 14, 2009 by Barry Wheeler

SEOs know the value of link building as one of the fundamental aspects for increasing a websites ranking on search engine results pages (SERPs).  Rather than concentrating on link building strategies, I’ve decided to take a little different approach with this article, and talk about the SEO value in the anchor text used as part of link building. Barry WheelerBarry Wheeler is a blogger, novice SEO, geek … Continue reading →

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Backlinks: Introduction to Backlinks & Link Building Strategies

Posted on January 13, 2009 by Barry Wheeler

Backlinks are the backbone of search engine optimization, directly contributing to how well a site will rank within a search engine index.  Also referred to as one-way links or inbound links, backlinks are links on one website that point back to another website. Because backlinks originate on a website over which a webmaster has no control, they are considered “off site” elements for search engine … Continue reading →

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Canonical URLs, Duplicate Content and 301 Redirects

Posted on January 11, 2009 by Barry Wheeler

Novice webmasters are often not aware of canonical URLs and how this can impact SEO efforts.  Google calls the process of picking the best URL when there are several alternatives as canonicalization.   Canonical URLs are URLs that appear the same and will probably produce the same content when typed into a browser. After posting a blog comment on another blog, taking exception with a few … Continue reading →

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Link Reputation: Ask Yourself is the Link Worth it?

Posted on January 10, 2009 by Barry Wheeler

All links are created equal right?  That is a misconception that many novice webmasters have when establishing their link building strategy.  Without regard for the quality of the link and for the type of content contained on a site, many new webmasters who have realized the importance of link building, seek out links from many different sources. Examining the motives for obtaining the link reveals … Continue reading →

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Free PR7 Links? Google Page Rank Drops PR7 Site to PR4

Posted on January 5, 2009 by Barry Wheeler

In an article on my Internet Marketing Strategy website, I had blogged about obtained high PR links from an authority site.  This site had previously held a powerful PR7 ranking in Google, and had many places to obtain high PR one-way links.  I discovered today that this powerful authority site had dropped from PR7 to PR4 in the latest round of updates and that this … Continue reading →

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