Category Archives: SEO / SEM

Writing Effective Content

Once a set of keywords and keyword phrases have been identified, the content of the website can be developed.  Keyword and keyword phrases will be one of the biggest factors that influence the search engine ranking of a particular page.  Once a website is indexed by a search engine spider or robot the keyword and keyword phrases included in the content determine the general topic … Continue reading

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Some Companies Understand Social Media Sites

It has become obvious that some companies understand the potential of social media sites. This became apparent to me last evening. After posting a blog entry on my Ford Ranger airbag problems, and then tweeting the URL to a few people, I was contacted by Scott Monty, the head of social media at Ford Motor Company. The fact that a representative from Ford contacted me … Continue reading

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Free Link from the Twitter Business Directory – Twibs

With Twitter gaining momentum, there are many websites jumping on the Twitter bandwagon.  One of those sites is a Twitter business directory known as Twibs.  Twibs was created to “give users a place to find businesses on Twitter.” One of the side benefits of Twibs is obtaining a free link back to both your Twitter profile and to your business website. Barry WheelerBarry Wheeler is … Continue reading

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Free PR5 Links

Yes, it is true.  Free PR5 links can be had if you know where to look.  With the major search engines such as Google decreasing the value of many links and many websites implementing the “NoFollow” attribute tag, finding any free links let alone free PR5 links is becoming increasingly difficult.  Keep reading, I do tell you how to obtain a free PR5 link in … Continue reading

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SEO Pointers for Beginners

Search engine optimization (SEO) is an extremely powerful tool for any Internet and website marketing strategy and it will directly impact the amount of traffic that flows to your website from targeted searches performed in the major search engines. Many will refer to this type of traffic as “natural” or “organic” traffic in that it is website traffic that is not attracted through direct advertising. … Continue reading

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Link Building Using Forums

Forums provide a great link building opportunity and provides a great opportunity to obtain quality one-way links within your niche.  Link building using forums has always been used throughout the SEO community, especially if the forums allow links that do not have the NoFollow attribute tag. There is no secret in saying that forums provide an people with an opportunity to discuss and share information … Continue reading

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Site Redesign, Impacts on SEO and Revenue

After completing a major redesign of Macular Degeneration Support Canada this evening and resolving most of the issues of 404 pages with 301 Redirects, it is now a matter of time before determining how this site redesign will impact SEO and revenue.  Careful planning went into the entire site redesign, to ensure that the transition went smoothly. The site redesign presented an opportunity to analyze site … Continue reading

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Microsoft BrowseRank vs Google PageRank

BrowseRank is a proposed method for determining the importance of a particular webpage.  Proposed by a group of Microsoft researchers, BrowseRank counters traditional methods of determining page importance.  By examining user factors such as the number of visits, time spent on a particular site or page, and interaction with the site, this new method of ranking pages is seen to be more reliable. Barry WheelerBarry … Continue reading

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Links from High PR Domains, The Value of Inner Page Links

Free High PR Links from Inner Pages of Authority Sites are some of the most sought links.  Links from authority sites implies a strong trust from those sites and can provide a major boost for search engine optimization (SEO) purposes.  Links from authority sites can provide a strong ranking in SERPS. There has been an ongoing debate over obtaining backlinks on High PR domains at … Continue reading

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Google PageRank Update Happening – But Does it Mean Anything?

Google is updating its PageRank.  This site has jumped from a Google PageRank (PR) of zero to a PR3.  But does this change in PageRank mean anything? PageRank is a numeric value that Google assigns to web pages based on its perceived importance.  Traditionally, Google PageRank was determined purely on the number of links that a page had from external sites.  However, as the Google … Continue reading

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