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Category Archives: Social Media
Trust Relationships and Loyalty Programs – Did Air Miles Blow It?
Are you a member of a loyalty program? Chances are you are a member of multiple programs because many major companies want you to return to their outlet to collect points you can later redeem for products and services. The whole idea behind loyalty programs was to build ongoing relationships with customers. Is there any real benefit of being a member of a loyalty program? … Continue reading
Posted in Business, Social Media, Social Networking
Tagged relationship building, Social Media, trust, trust relationship
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Increasing Profitability Using Relationship Marketing
Relationship marketing shouldn’t be looked at as a new concept. It’s been around for some time but with the advent of Web 2.0 and social media prevalence in society it has become more important. Successful businesses, organizations and bloggers have one thing in common in today’s social world. They have recognized the value of long term social relationships and focus on establishing an open dialogue … Continue reading
Social Media Marketing is Crucial for Business Success
Have you heard the whole internet has turned social? Being successful online means connecting with clients and customers on social level? Being social is the new reality of having a successful business. Recognizing the importance of having a website talking about products and services is a small portion of having an online presence. To be successful companies must have a presence on the new social … Continue reading
Posted in Internet Marketing, Social Media
Tagged keybrokersocial, social marketing, Social Media, social media marketing
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Harnessing Social Media Opportunities
Social media has become the game changer in many aspects of life today. Businesses and organizations have been reluctantly forced into using this medium. Others have embraced the benefits offered. In its simplest form, social media has changed how people connect with friends, family and businesses. However, it has also changed the world by helping topple governments and shape society in an instant. It has … Continue reading
Posted in Social Media, Social Networking
Tagged Blogging, relationship building, social media opportunity
4 Comments
Social Media is a Fad Right?
While having a conversation with several small business owners one of them asked a question that left me somewhat speechless. Social media is a fad right? The question appeared sincere on the surface but there was an underlying nervousness that told me this wasn’t the true nature of what I was being asked. It was more “Please tell me social media is a fad and … Continue reading
Google’s Getting Social With +1
Google has upped the ante in its bid to compete directly against the world’s largest social landscape, Facebook. With the launch of Google Plus, the search engine giant sent a clear message to the world how it felt about the ever evolving social landscape. It was evident for some time Google was using social indicators and social metrics in its search algorithm to determine ranking. … Continue reading
Online Reputation and its Real World Implications
Being a blogger often means you put yourself out there, sometimes taking controversial positions on issues. You accept the criticisms levied and deal with things as professionally as you can in the online world. You have to realize what you say online becomes part of your online reputation. While some hide behind a pseudonym there is no anonymity when you want to become a professional … Continue reading
Business Value of Social Engagement
Businesses are being dragged kicking and screaming into the internet’s social arena. Driven by today’s popular social media sites such as Facebook and Twitter, many managers and leaders often wonder social relationships formed online have any business value. How does social engagement that occurs online provide value for the business? Look at what businesses are doing socially. In brick and mortar businesses it’s easy to … Continue reading
Posted in Blogging, Social Media, Social Networking, Tips for Beginners
Tagged Blogging, blogging tips, relationship building, social engagement
5 Comments
Promoting Your Web Hosting Business with Social Media
A friend of mine approached me and asked how he could use social media to promote his web hosting business. He recognized its potential but wasn’t sure how to incorporate this into his marketing strategies or how it would fit into promoting his company to new customers. This made me think a little and think more about the industry and how social media could work … Continue reading
Posted in Social Media, Technology
Tagged marketing, Social Media, web hosting, web site hosting
1 Comment
Google +1 Changes the Face of SEO
What is Google+? It is the new face of social networking and is Google’s product positioned to compete directly against its rival Facebook. It allows users to share content and interact with other users through a +1 button and organize friends in circles that can be targeted with different types of content. Until now Google had to rely upon other ways of collecting social data. … Continue reading
Posted in Social Media, Social Networking
Tagged google, google plus, SEO, Social Networking
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