Category Archives: Social Media

Understanding Social Capital and Its Importance Online

Posted on July 1, 2011 by Barry Wheeler

You’ve heard of social media and social networking but are puzzled by the term social capital right?  Are you asking yourself what is social capital? Here’s the thing about social capital.  You have social capital.  You value your social capital.  You take actions to protect your social capital.  When your social capital disappears, you want it back and have to work hard to restore it. … Continue reading →

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Tips for Using Twitter

Posted on June 28, 2011 by Barry Wheeler

Imagine having immediate access to all your customers, readers and acquaintances in an instant.  Imagine being able to send targeted messages to people who have an interest in what you are saying. Welcome to what Twitter has to offer you. Twitter is an amazing marketing tool if used correctly.  Not only does it allow you to reach out and engage your followers but it allows … Continue reading →

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Social Media is the Here and Now for Businesses

Posted on March 24, 2011 by Barry Wheeler

 Is your business on the Internet?  Just a few years back, the answer to this question used to be a straight forward Yes or No.  With the increase in social media sites such as Twitter and FaceBook, the answer to this question isn’t a simple yes or no. Social media is the here and now for businesses, providing an avenue for businesses to easily reach … Continue reading →

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The Social Internet – Yes, It Influences on SEO

Posted on February 22, 2011 by Barry Wheeler

Everyone is jumping on the social media bandwagon and it is affecting the SEO. Gone are the days of when relevant link building, interesting content and basic website optimization were key to ranking well.  Here to stay are the days when user experience and the social Internet plays a vital role for relevancy. With more and more users embracing the social networks such as FaceBook … Continue reading →

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Social Media for Small Businesses

Posted on January 18, 2011 by Barry Wheeler

Social media is the new reality for businesses.  The habits of more and more people have moved online, incorporating social networking and social media sites as part of their daily routine. Sites such as FaceBook, YouTube and Twitter reach out to the masses on a regular basis.  People are quick to “Like”, view and “tweet” what they see, what they like and what they are … Continue reading →

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How Do You Build Online Relationships?

Posted on February 10, 2010 by Barry Wheeler

Relationships are the key to successful social networking and social media interactions.  People use a variety of mechanisms to form relationships and expand their social influence. For me, relationships start to develop as I begin to participate in discussions and become engaged.  I see the interaction that I’m having as a thing of value and I become stimulated at some level, either intellectually or emotionally. … Continue reading →

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Why Automatic Follower Services for Twitter are Crap

Posted on January 4, 2010 by Barry Wheeler

Twitter has amazing marketing potential if you can build a large enough following to have social influence.  I see many people promoting automatic follower services and methods of receiving thousands of followers on Twitter. Automatic follower services for Twitter are crap, they serve no purposed and are a complete waste of time.  These services do nothing to enhance the relationships of the users and they … Continue reading →

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DJChat.com doesn’t Understand Social Networking

Posted on December 28, 2009 by Barry Wheeler

Today I got banned from an online forum – DJChat.com, a DJ Chat  forum that promotes itself as “Real Networking for Real DJS”.  DJChat.com doesn’t get the concept of social networking.  DJChat.com obviously should change their tag line to “Almost Real Networking for Real DJs” until it understands social networking and how it can be used to actively engage its user community.  DJ Chat is … Continue reading →

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Success Starts with the Relationship

Posted on September 25, 2009 by Barry Wheeler

Over the last few days I was speaking with several colleagues how one would go about building a successful enterprise or achieve success in a project.  There were of course, many varying views of what constituted success and what impacted that success. The basic principles were thrown about in the mix, including things such as hard work, dedication and passion.  It was what one lady … Continue reading →

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Does Twitter Have Marketing Value for Businesses?

Posted on September 18, 2009 by Barry Wheeler

With the abandonment rate for Twitter, a popular micro-blogging site being between 40 and 60 percent, depending on the source that you reference, it’s obvious that most users don’t get Twitter.  Does this mean that Twitter has no value for the internet marketer? Barry WheelerBarry Wheeler is a blogger, novice SEO, geek and passionate Newfoundlander. Operating several successful websites and online communities, Barry has started exploring … Continue reading →

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