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Category Archives: Social Media
A friend of mine approached me and asked how he could use social media to promote his web hosting business. He recognized its potential but wasn’t sure how to incorporate this into his marketing strategies or how it would fit into promoting his company to new customers. This made me think a little and think more about the industry and how social media could work … Continue reading →
What is Google+? It is the new face of social networking and is Google’s product positioned to compete directly against its rival Facebook. It allows users to share content and interact with other users through a +1 button and organize friends in circles that can be targeted with different types of content. Until now Google had to rely upon other ways of collecting social data. … Continue reading →
You’ve heard of social media and social networking but are puzzled by the term social capital right? Are you asking yourself what is social capital? Here’s the thing about social capital. You have social capital. You value your social capital. You take actions to protect your social capital. When your social capital disappears, you want it back and have to work hard to restore it. … Continue reading →
Imagine having immediate access to all your customers, readers and acquaintances in an instant. Imagine being able to send targeted messages to people who have an interest in what you are saying. Welcome to what Twitter has to offer you. Twitter is an amazing marketing tool if used correctly. Not only does it allow you to reach out and engage your followers but it allows … Continue reading →
Is your business on the Internet? Just a few years back, the answer to this question used to be a straight forward Yes or No. With the increase in social media sites such as Twitter and FaceBook, the answer to this question isn’t a simple yes or no. Social media is the here and now for businesses, providing an avenue for businesses to easily reach … Continue reading →
Everyone is jumping on the social media bandwagon and it is affecting the SEO. Gone are the days of when relevant link building, interesting content and basic website optimization were key to ranking well. Here to stay are the days when user experience and the social Internet plays a vital role for relevancy. With more and more users embracing the social networks such as FaceBook … Continue reading →
Social media is the new reality for businesses. The habits of more and more people have moved online, incorporating social networking and social media sites as part of their daily routine. Sites such as FaceBook, YouTube and Twitter reach out to the masses on a regular basis. People are quick to “Like”, view and “tweet” what they see, what they like and what they are … Continue reading →
Relationships are the key to successful social networking and social media interactions. People use a variety of mechanisms to form relationships and expand their social influence. For me, relationships start to develop as I begin to participate in discussions and become engaged. I see the interaction that I’m having as a thing of value and I become stimulated at some level, either intellectually or emotionally. … Continue reading →
Twitter has amazing marketing potential if you can build a large enough following to have social influence. I see many people promoting automatic follower services and methods of receiving thousands of followers on Twitter. Automatic follower services for Twitter are crap, they serve no purposed and are a complete waste of time. These services do nothing to enhance the relationships of the users and they … Continue reading →
Today I got banned from an online forum – DJChat.com, a DJ Chat forum that promotes itself as “Real Networking for Real DJS”. DJChat.com doesn’t get the concept of social networking. DJChat.com obviously should change their tag line to “Almost Real Networking for Real DJs” until it understands social networking and how it can be used to actively engage its user community. DJ Chat is … Continue reading →