Category Archives: Social Networking

Trust Relationships and Loyalty Programs – Did Air Miles Blow It?

Posted on January 9, 2012 by Barry Wheeler

Are you a member of a loyalty program? Chances are you are a member of multiple programs because many major companies want you to return to their outlet to collect points you can later redeem for products and services.  The whole idea behind loyalty programs was to build ongoing relationships with customers. Is there any real benefit of being a member of a loyalty program? … Continue reading →

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Increasing Profitability Using Relationship Marketing

Posted on November 30, 2011 by Barry Wheeler

Relationship marketing shouldn’t be looked at as a new concept.  It’s been around for some time but with the advent of Web 2.0 and social media prevalence in society it has become more important. Successful businesses, organizations and bloggers have one thing in common in today’s social world.  They have recognized the value of long term social relationships and focus on establishing an open dialogue … Continue reading →

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Harnessing Social Media Opportunities

Posted on September 30, 2011 by Barry Wheeler

Social media has become the game changer in many aspects of life today.  Businesses and organizations have been reluctantly forced into using this medium.  Others have embraced the benefits offered. In its simplest form, social media has changed how people connect with friends, family and businesses.  However, it has also changed the world by helping topple governments and shape society in an instant. It has … Continue reading →

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Google+ was Dead Until Facebook Screwed Up

Posted on September 21, 2011 by Barry Wheeler

Are you using Google+ as your primary social networking platform? Chances are you’re like many others.  You created an account on Google+, checked it out, and moved back to Facebook. Google+ was dead.  Facebook had won the battle between social network giants. That was right up until Facebook rolled out its latest set of changes tinkering with the way a person’s “News Feed” was displayed. … Continue reading →

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4 Ways to Build Relationships on Twitter

Posted on September 13, 2011 by Barry Wheeler

Where can you reach out to web designers, SEOs, bloggers, marketers and business owners with a single message in real time?  Where can you follow what’s happening in a celebrity’s life right now?  Where can you read about the latest happenings on the world stage?  Where can you deliver a marketing message directly to a consumer’s cell phone? The answer is Twitter. Twitter is one … Continue reading →

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Google +1 Changes the Face of SEO

Posted on August 1, 2011 by Barry Wheeler

What is Google+? It is the new face of social networking and is Google’s product positioned to compete directly against its rival Facebook.  It allows users to share content and interact with other users through a +1 button and organize friends in circles that can be targeted with different types of content. Until now Google had to rely upon other ways of collecting social data.  … Continue reading →

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Social SEO – Social Factors Contributing to Ranking

Posted on July 25, 2011 by Barry Wheeler

Have you recognized the social evolution happening on the internet?  If you haven’t, the future of your website may have a very bleak outlook. Today’s internet is dominated by social activity.  The popularity of social networks such as Facebook, Twitter and Google Plus is unmatched.  Millions of users each day communicate, share and interact with each other and businesses on these sites. Until recently, social … Continue reading →

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Understanding Social Capital and Its Importance Online

Posted on July 1, 2011 by Barry Wheeler

You’ve heard of social media and social networking but are puzzled by the term social capital right?  Are you asking yourself what is social capital? Here’s the thing about social capital.  You have social capital.  You value your social capital.  You take actions to protect your social capital.  When your social capital disappears, you want it back and have to work hard to restore it. … Continue reading →

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Social Media is the Here and Now for Businesses

Posted on March 24, 2011 by Barry Wheeler

 Is your business on the Internet?  Just a few years back, the answer to this question used to be a straight forward Yes or No.  With the increase in social media sites such as Twitter and FaceBook, the answer to this question isn’t a simple yes or no. Social media is the here and now for businesses, providing an avenue for businesses to easily reach … Continue reading →

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