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Category Archives: Social Networking
Trust Relationships and Loyalty Programs – Did Air Miles Blow It?
Are you a member of a loyalty program? Chances are you are a member of multiple programs because many major companies want you to return to their outlet to collect points you can later redeem for products and services. The whole idea behind loyalty programs was to build ongoing relationships with customers. Is there any real benefit of being a member of a loyalty program? … Continue reading
Posted in Business, Social Media, Social Networking
Tagged relationship building, Social Media, trust, trust relationship
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Increasing Profitability Using Relationship Marketing
Relationship marketing shouldn’t be looked at as a new concept. It’s been around for some time but with the advent of Web 2.0 and social media prevalence in society it has become more important. Successful businesses, organizations and bloggers have one thing in common in today’s social world. They have recognized the value of long term social relationships and focus on establishing an open dialogue … Continue reading
Harnessing Social Media Opportunities
Social media has become the game changer in many aspects of life today. Businesses and organizations have been reluctantly forced into using this medium. Others have embraced the benefits offered. In its simplest form, social media has changed how people connect with friends, family and businesses. However, it has also changed the world by helping topple governments and shape society in an instant. It has … Continue reading
Posted in Social Media, Social Networking
Tagged Blogging, relationship building, social media opportunity
4 Comments
Google+ was Dead Until Facebook Screwed Up
Are you using Google+ as your primary social networking platform? Chances are you’re like many others. You created an account on Google+, checked it out, and moved back to Facebook. Google+ was dead. Facebook had won the battle between social network giants. That was right up until Facebook rolled out its latest set of changes tinkering with the way a person’s “News Feed” was displayed. … Continue reading
4 Ways to Build Relationships on Twitter
Where can you reach out to web designers, SEOs, bloggers, marketers and business owners with a single message in real time? Where can you follow what’s happening in a celebrity’s life right now? Where can you read about the latest happenings on the world stage? Where can you deliver a marketing message directly to a consumer’s cell phone? The answer is Twitter. Twitter is one … Continue reading
Posted in Blogging, Social Networking
Tagged Blogging, blogging tips, relationship building, twitter
10 Comments
Business Value of Social Engagement
Businesses are being dragged kicking and screaming into the internet’s social arena. Driven by today’s popular social media sites such as Facebook and Twitter, many managers and leaders often wonder social relationships formed online have any business value. How does social engagement that occurs online provide value for the business? Look at what businesses are doing socially. In brick and mortar businesses it’s easy to … Continue reading
Posted in Blogging, Social Media, Social Networking, Tips for Beginners
Tagged Blogging, blogging tips, relationship building, social engagement
5 Comments
Google +1 Changes the Face of SEO
What is Google+? It is the new face of social networking and is Google’s product positioned to compete directly against its rival Facebook. It allows users to share content and interact with other users through a +1 button and organize friends in circles that can be targeted with different types of content. Until now Google had to rely upon other ways of collecting social data. … Continue reading
Posted in Social Media, Social Networking
Tagged google, google plus, SEO, Social Networking
14 Comments
Social SEO – Social Factors Contributing to Ranking
Have you recognized the social evolution happening on the internet? If you haven’t, the future of your website may have a very bleak outlook. Today’s internet is dominated by social activity. The popularity of social networks such as Facebook, Twitter and Google Plus is unmatched. Millions of users each day communicate, share and interact with each other and businesses on these sites. Until recently, social … Continue reading
Posted in SEO / SEM, Social Networking
Tagged relationship building, search engine optimization, SEO, social factors, social seo
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Understanding Social Capital and Its Importance Online
You’ve heard of social media and social networking but are puzzled by the term social capital right? Are you asking yourself what is social capital? Here’s the thing about social capital. You have social capital. You value your social capital. You take actions to protect your social capital. When your social capital disappears, you want it back and have to work hard to restore it. … Continue reading
Social Media is the Here and Now for Businesses
Is your business on the Internet? Just a few years back, the answer to this question used to be a straight forward Yes or No. With the increase in social media sites such as Twitter and FaceBook, the answer to this question isn’t a simple yes or no. Social media is the here and now for businesses, providing an avenue for businesses to easily reach … Continue reading
Posted in SEO / SEM, Social Media, Social Networking
Tagged marketing, small business, Social Media
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