What’s the first thing that pops into your head when you hear the phrase “develop quality content for your site”?
If you’re like most people you’ll make the assumption it means writing a coherent article that’s free of grammatical and spelling errors.
That’s one way to look at it but is it necessary the right way. Does quality content refer only to the written word or does it mean something different?
Taken literally the phrase can mean write an article that adheres to the rules of grammar, is free from spelling errors, stays on topic and has a coherent flow. This doesn’t mean you should throw away other important aspects of what may determine quality.
Google has sent many sites into a dive with its latest algorithm update. Many sites have lost major traffic numbers, backlinks and search engine ranking, leaving wondering if Google got it wrong.
What is clear, Google has raised the quality bar a little higher but what exactly does quality mean. Google has at its disposal many sources of information it can use to determine quality content that goes beyond just the written word.
Think of how you interact with Google and its many services:
- Google Search
- Google News
- Google Toolbar
- Google Chrome
- Google Analytics
- Google Buzz
- Google Bookmarks
- Google Android
How many times a day to you use one of these services?
Every piece of information including how you use the information you find on a site gets recorded. It is possible Google uses all these elements as part of its ranking algorithm to determine quality content.
Everything from typing an URL in a browser, searching via their Toolbar, reading the news or bookmarking a site gets captured by some aspect of what a lot of users are doing online. From this it can determine how you interact with a site, what you do while you’re on a site and how quickly you leave.
At the root of it all is user experience. It may start with the written word, but quality content incorporates much more.
What’s your thoughts on quality content?