Today I got banned from an online forum – DJChat.com, a DJ Chat forum that promotes itself as “Real Networking for Real DJS”. DJChat.com doesn’t get the concept of social networking. DJChat.com obviously should change their tag line to “Almost Real Networking for Real DJs” until it understands social networking and how it can be used to actively engage its user community. DJ Chat is more than a DJ Chat Discussion forum, it is a social network as it tag line suggests.
DJChat.com’s moderator, Dan McKay provided the explanation “You cannot promote your website here. Feel free to rejoin under another ID.” This is highly strange considering that I am a DJ and own a DJ Business that goes by the name “theDJs.ca” – a domain that I have used to promote my Mobile DJ business for some time and recently converted to an online forum with the tag line “Discovering Music and Friends”. In fact, I still use the forum to promote my DJ business and I’m still known as “theDJs.ca” making me a “real DJ”. All my business cards, flyers, brochures and business literature includes the website address for “theDJs.ca” and I actively promote the site as part of my business.
Imagine my surprise how DJChat.com, a site that allows other DJs to promote their businesses and is supposedly “Real Networking for Real DJS” banned me for doing what it has openly encouraged its thousands of other members to do.
DJChat.com is taking an anti-social approach to one of the truest forms of social networking – online discussion forums. DJChat.com in doing so fails to see the benefit of providing members, all members involved in the DJ industry, an opportunity to connect and to network. DJChat.com does not get the concept of social networking or networking in general.
DJChat.com does nothing to promote “real networking” between “real DJs” and in its protectionism, it discourages any real networking. Other social networking sites such as Twitter, FaceBook and MySpace openly allow the competition to promote themselves. It’s the SOCIAL thing to do and since the Web 2.0 revolution, the power is in the hands of the users not the website owners. Taking such a protectionist stance as DJChat.com goes against all the social advances made by true networking sites.
As part of the registration process on DJChat.com, I did what any other social networking site allows – I included a link back to my website and create a signature with a link promoting my site and DJ business – theDJs.ca.
There are thousands of other DJs on the DJChat.com. The majority of the users have included links to their sites promoting their DJ business, but DJChat.com decided that my business was a threat to them and prevented me from doing any real networking. DJChat.com doesn’t understand the concept of social networking.
I could understand if I posted a message on DJChat.com encouraging members to sign up on my forum. I did not actively promote my site or business. I started communicating and networking. I started engaging people within the DJ community as anyone would on a social forum such as DJChat.com. There was no attempt to harvest emails or users from DJChat.com. I was a “real DJ” and actively engaged in “real networking” until DJChat.com decided to ban me.
Yet in doing “real networking” with other “real DJs”, DJChat.com decided that I was a threat, banned my user account and said it was OK for me to sign up with another user ID. What part of social networking does DJChat.com not understand? My DJ business is “theDJs.ca” and my user ID is my identity as a DJ.
I find it hilarious actually that a site such as DJChat.com, a site that promotes itself in the social environment as “Real Networking for Real DJs” discourages “real networking” from occurring. DJChat.com does not understand the implications of true social networking and online reputation management.
While I prepare a series of articles on DJChat.com and their lack of understanding for social networking, I have to thank them for inspiration once again. I needed some new inspiration for my series and presentations on social networking and DJChat.com and their archaic approach to social networking provided me this inspiration.
I’m sure my 100,000s readers and followers throughout my social network and web sites will understand the implications of the actions taken by DJChat.com and their anti-social networking behaviour.
While DJChat.com doesn’t understand the concept of social networking, there are many other sites out there that do understand and appreciate the benefits of social networking. Hopefully DJChat.com will realize that just because it has 64,000 members, other people such as myself do have a large social influence across their social network.
I Wish DJChat.com success and encourage them to embrace the true meaning of social networking and hope they live up to their tag line “Real Networking for Real DJs”.
Tell me your thoughts and views on this. I would very much like to hear your take on this situation. Did I cross a line in hoping that DJChat.com was truly a social networking site for me to make some connections and engage the social community of other DJs?