Have you heard the expression Content is King? What would you say if I stated Content is important, but it’s not the most important aspect of your website?
Content is what drives the search engines and attracts the cheapest form of traffic to a website. Unfortunately, many webmasters make the mistake of writing exclusively for the search engines and forget the one key ingredient in the entire online relationship equation – their readers.
The Internet has largely evolved into a social landscape. The days of a purely transactional relationship are gone and users expect more from their time invested while online.
People who write exclusively for the search engine spiders may have sites ranking well for keywords and keyword phrases but have an extremely high bounce rate because the content is boring.
One site I personally own ranks #1 in Google for my chosen niche. The content is well written, unique and attracts thousands of visitors each month based from the search engine. The bounce rate on this site was 85.6 percent (people find the site and leave within 30 seconds) yet this site accounts for a significant percentage of my Google Adsense revenue stream.
No readers = No revenue.
Write content that will not only engage your readership but will want people to return. Give your readers a reason to stay on your site. Give your readers a reason to want to come back to your site. Give your readers a reason to want to spread the word about your site.
Remember to embrace the social internet, involve your readers in what’s going on.
I’ve witnessed some of the most simple posts generate some of the most discussion simply because the people were being engaged and made a part of the conversation. Take a balanced approach in developing great content, engaging your users and marketing your site. Success will soon follow.