Forget the Sale, Build the Relationship

Many novice bloggers become blinded by dreams of making untold riches from their websites.  It’s not a bad dream to have but in reality most blogs don’t make money.

Too often monetization gets in the way of building a successful blog.

While many of you will probably think I’m a little crazy in staying this, my best advice is to forget making a sale until you have proven yourself.  Concentrate at building your blog, establishing credibility in your niche and build relationships with your readers.

Looking at the sale as being your primary goal for blogging is short sighted.  A single sale is exactly what it sounds like.  It is a onetime transaction that you must repeat over and over again to new readers coming to your blog if you are to have any success.

However, if you build a relationship with your readers, you can leverage that relationship to offer products and services over and over again.

The relationship provides you an opportunity to introduce a product or service, promote it, sell it and eventually follow up with the reader.  The relationship focuses on the long term.  It allows successful bloggers to exert their social influence.

Sure, this may sound counterproductive to you but just think about it before you react.  If you focus on the sale you have to sell today, tomorrow, next week, next month and each month thereafter.  It requires too much effort and the rewards are far less than if you take a more social approach to making money online.

This is one of the reason bloggers complain about having large fluctuations in revenue generated from passive sources such as Google Adsense.  Sites designed exclusively for the Adsense network do very little to encourage readers to return.  The opportunity for readers to be engaged is limited.

In order to compensate for this, these sites are fed keyword rich content to attract search engines, rank well and hopefully attract readers via organic search traffic.  Ads are disguised and blended into content to confuse the reader and encourage ad clicks.

It’s a strategy while profitable at times, is designed to encourage readers to leave your site.

Unfortunately, most readers who leave rarely come back.

Take a look at what the A-List bloggers are doing.  How many do you see focusing their efforts on advertising networks such as Adsense?

Until you have become an established blogger, built authority in your niche and relationships with your readers, resist the temptation to go for the early sale.

It will be the best decision you ever make in your quest in becoming a successful blogger.

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About Barry Wheeler

Barry Wheeler is a blogger, novice SEO, geek and passionate Newfoundlander. Operating several successful websites and online communities, Barry has started exploring the social internet and its impact on all facets of society including personal life and business relationships. Find Barry on Twitter @barrywheeler and FaceBook or on his website Barry Wheeler - Blogging for Success.
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