Do you think your headlines suck?
Laugh as you will but this is a question you as a blogger must answer.
Thinks move rapidly in today’s online social networks. You don’t have to be a genius to recognize how fast things change and how quickly what’s hot one minute disappears off the social radar.
Most bloggers concentrate on writing great content because it has been beat into our heads that content is king. Unless you can get people to your website, your content is useless.
You should consider your headline as one of the most important parts of your post. It is responsible for getting readers to your site and driving them to your call for action at the bottom. It is the promise you’re making to readers and your content must deliver on this promise.
What’s the secret of writing headlines that don’t suck?
Writing headlines is an art form. It is a skill that requires practice just like any other skill.
It must be clear, concise, clever and provocative enough to attract attention. It has to sell a benefit you will be providing to your reader if they opt to visit your site. It has to communicate a value that is seen as beneficial.
Sounds complex right?
There’s no denying writing a great headline is fundamental becoming a successful blogger. You can write the most compelling content, provide solutions to complex problems but if you are unable to capture attention and draw people to your site, what’s the use?
Concentrate on the basics first. Play on the curiosity factor of your readers. You know your audience and their interests, especially if you’ve been successful at building relationships with them. Capitalize and use that to your advantage.
Avoid using misleading headlines. Give your readers what you promise in your headline and deliver with your content.
Use simple and effective words in your headline that will quickly convey your idea. Making your headlines too complex or ones that require your reader to stop and will be ineffective.
Some of the best suggestions for writing headlines are provided in CopyBlogger’s series on How to Write Magnetic Headlines. This is a must read for both the novice and experienced blogger.
Remember, the better your headline, the more success you will have with your blogger.
What are your thoughts on writing headlines? Do you have suggestions how to get rid of headlines that suck once and for all?