Making Money Online is More than Keywords

I was a relative late comer to the world of blogging and making money online and perhaps one of my biggest mistakes I made early one was thinking I could make up for lost time in a few short months.

Reality brought me back down to earth and I quickly realized having the technical skills and business background didn’t translate into immediate successes online.  Those first to the market had established their online presence, established their online authority and capitalized on every opportunity that came their way.

Here I was new to the online world, trying to carve out my own niche, build my own brand around my already existing real-world reputation and become a blogger.  Making money online should be a snap right?  I had run a successful computer business, was recognized as one of the leading experts in my field and could talk-the-talk as well as walk-the-walk so to speak.

I was so wrong and perhaps a little too arrogant to acknowledge this in my own mind even though I knew that online, I was truly nobody.

It is a pretty humble realization but that was the cold-hard truth of the matter.

Online I had no real brand; I had no real reputation; I had no real authority.

Why was anyone going to want to read what I wrote or trust anything that I brought into the online world?

In fact, it’s been several years since I’ve started developing my online presence and in the larger scheme of things I’m still struggling with many aspects of this whole online world.  That’s not to say I haven’t built successful websites and haven’t established a “brand” for some of the things I’m involved with.

While I still struggle with the “brand” aspect of my online world and have started to slowly build my online real estate, I’ve become more socially aware of what the Internet means for many people.  It isn’t about visiting the greatest website with tonnes of information about things that interest a select few.

There are hundreds of websites that provide free news, free information and well, free things.  You’re just a small blip on a very large radar screen if you occupy that niche.

Sure, you’ll scrape a few dollars here and a few dollars there but to capitalize on what this whole social revolution that’s occurring right now, you have to reach out, engage and listen.  That’s when you will start to find your successes become more frequent and people stop and pay attention to what you’re saying and what you’re doing.

Don’t make the mistake that I have and think people will want to visit your sites just because of who you are.  Once you reach truly understand what is meant by the term “online relationship”, “trust” and “engagement”, you will have started to understand how to become successful online.

It goes beyond high paying keywords, click through rates, conversion rates and SEO.

That’s one of the lessons I’ve learned in the last several months after becoming an observer as to what was working for me and what wasn’t online.  Now I’m attempting to correct my mistakes and provide guidance to those thinking about stepping into this wonderful world of making money online.

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About Barry Wheeler

Barry Wheeler is a blogger, novice SEO, geek and passionate Newfoundlander. Operating several successful websites and online communities, Barry has started exploring the social internet and its impact on all facets of society including personal life and business relationships. Find Barry on Twitter @barrywheeler and FaceBook or on his website Barry Wheeler - Blogging for Success.
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One Response to Making Money Online is More than Keywords

  1. I loved this post. Really. 🙂 What people – SEOs and online marketers especially – often forget is that the Web is made of *people*: real people behind each screen, with dreams, interests, likes and dislikes, emotions and personal taste. To conquer these people’s hearts we need to be their friends: it’s all what social media marketing is about. When people feel they can trust their interlocutor, because they get listened, advised and taken care of, they will become emotionally attached to the person/blogger/brand. This is not taking advantage of the user’s emotions… this is building relationships, just like it is in offline life.

    Looking forward to your next post. 🙂

    ~ Luana S.

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