Making Your Content Link Worthy

Building links to your blog is perhaps one of the most tedious activities any blogger can do.  It requires a lot of time and effort and is often not as rewarding as you would like.

Have you ever thought of giving up link building and concentrating entirely on writing?

This strategy is not as radical as it appears especially if you consider how much the search engines have evolved.

Search engine companies have made major improvements in how they rank content.  While it is evident inbound links still affect how well a site ranks in search results, there is ongoing debate over how much weight is placed on a link, especially those obtained from sources with little or no authority.

Some in the SEO profession have argued time would be better spent incorporating a strategy geared at making content more link worthy.  Make it compelling for other websites to want to link to your content.

This can be done by ensuring your content is original and unique, adding value to the reader’s experience.  Content that is timely will always attract attention, as would content that is a bit controversial.

More importantly, the content has to be seen to be non-commercial.  Self-promoting sales pitch is an instant turn-off for many in today’s social internet and does nothing to enhance the credibility of your site.

Concentrating on what your readers want will attract natural links and a social buzz.

How can this not be a winning link building solution?

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About Barry Wheeler

Barry Wheeler is a blogger, novice SEO, geek and passionate Newfoundlander. Operating several successful websites and online communities, Barry has started exploring the social internet and its impact on all facets of society including personal life and business relationships. Find Barry on Twitter @barrywheeler and FaceBook or on his website Barry Wheeler - Blogging for Success.
Filed under: Blogging, Link Building, SEO / SEM Tagged with: , , . - permalink.

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