Marketing Your Blog Leads to Success

Are you still a relative unknown blogger?  Are you failing to see any real traffic increases?

Blogging isn’t entirely about having something interesting to say and about writing great content.  It is about marketing what you have to say and forming relationships in the process.

The amount of time and energy that goes into building a blog is enormous.  Don’t let anyone tell you differently.  If you are not willing to market your blog, here’s the best piece of advice you will ever receive – Stop Blogging!

Most blogs fail because blog owners take “build it and they will come” attitude.

True, you will attract some organic traffic from the search engines but in order to make a major impact in the blogging word you have to hit the virtual pavement.  You must take an active role in growing your blog and spend just as much time promoting it as what you do building it.

Regardless of all the tips and tricks others may give you or that you may read, this is the reality.  Otherwise you will remain anonymous in the blogging world and your blog will eventually fail.

Blogging is about conversations and in order to have people listen to what you’re saying, you must participate in those conversations.  This means you spend time engaging other bloggers, answering questions on your own posts, participating in forum discussions, and utilizing the social networks to get the word out there.

Never lose sight of the social part of blogging and take the time to interact with those in this social community.  Reach out to your readers, engage those who give you their time by reading your blog and actively promote what is taking place.

Blogging isn’t totally about writing.  Blogging is about relationships.  Blogging is about promoting what you are doing and adding value to your readers.

How often do you promote your blog or are you blogging in anonymity to the few people who stumble by?

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About Barry Wheeler

Barry Wheeler is a blogger, novice SEO, geek and passionate Newfoundlander. Operating several successful websites and online communities, Barry has started exploring the social internet and its impact on all facets of society including personal life and business relationships. Find Barry on Twitter @barrywheeler and FaceBook or on his website Barry Wheeler - Blogging for Success.
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