Many bloggers are lazy and try to take the easy way out when developing their sites. They ignore their readers, have little or no focus and are blinded by high paying keywords.
In a post-Panda era, these are bloggers that are destined to fail.
The success of any blog comes from gaining an understanding about what your readers want. Knowing how people are finding your site, what they type into the search engines and how they interact forms the foundation of a successful blog.
Unfortunately, many of the “make money online” and “get rich from the internet” sites want you to believe there’s little to no effort required. You’ll see the scams promising you’ll make $500 to $10,000 a day if you follow their “techniques”.
The most successful bloggers have a natural writing style. They know what their readers are interested in and they focus on specific content to reach those readers. They don’t care about the search engines as much as those self-professed gurus trying to take your money selling their “technique”.
The day of keyword stuffing and using “techniques” to manipulate search rankings is over. Google’s Panda update eliminated many of the mediocre sites using the shear size of their sites (and subsequent authority) to rank well for just about anything.
Sites that remained on topic and provided quality content built around a common theme were largely unaffected by Panda.
These types of sites continued to offer what people wanted. The content was well written and added some value. Sites that acted like the search engines didn’t matter and providing content focused on what the readers want are seeing success. Bloggers engaging readers on a more social level are seeing more success.
It has become obvious that post-Panda realities for bloggers include quality content and social engagement.
What are you seeing with your blogs?