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Tag Archives: Advertising
How to Increase Your Alexa Ranking
Are you fixated on increasing your Alexa ranking? Many bloggers are because Alexa is one of the metrics advertisers often use to measure the success of a website. The higher the ranking for your site, the better perceived your site is in their eyes. This could potentially mean more money for you from some advertising programs. Alexa is considered a highly unreliable metric with respect to … Continue reading
Google Will Benefit from Microsoft-Yahoo Deal
When Microsoft and Yahoo struck a deal that would see Microsoft’s Bing search engine power Yahoo’s search, Google came out as the biggest winner right now. The partnership between Microsoft and Yahoo is like having the chess club square off in the octagon against the fighters of the UFC. This will be mildly entertaining but let’s face it – the Microsoft-Yahoo deal isn’t going to … Continue reading
What’s the Value of Free?
Yes, it’s a strange topic, but I was asked that today when several people responded to a free offer I made to them. One person asked me point blank – “What’s the value of free?” and another asked me if I was running a scam. Another refused outright, thinking that the free advertising they would receive would hurt their business because many of the products … Continue reading
Advertising versus Marketing
Many businesses mistakenly view advertising and marketing as the same business activity. For many business owners this perception exists primarily because advertising is the most visible aspect of marketing seen impacting the revenues of a business. Marketing is much more than advertising. Marketing is the activities that define a company in terms of its image, products, services, advertising, promotions and ultimately its sales. It is … Continue reading
Posted in Advertising, Internet Marketing
Tagged Advertising, Business, marketing, strategic internet marketing
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Recession Marketing is Strategic Marketing – Does it Work?
Recession marketing was a term that I had heard several times before and never gave much thought about what it meant to both businesses and consumers. It wasn’t until this latest downturn in the economy that I began to notice that recession marketing was becoming a force and businesses were seeing this as an opportunity to strategically market unique aspects of their business. Barry WheelerBarry … Continue reading
Google Click Fraud Explained
Click fraud has been an ongoing problem in the online advertising industry, especially for advertising programs such as Google Adwords. Click fraud occurs in two major forms according Shuman Ghosemajumder, Business Product Manger for Trust and Safety at Google. Click fraud occurs when an advertiser is trying to harm a competitor by clicking on their ads, or when a Google Adsense publisher try to inflate their revenue through false … Continue reading
Posted in Advertising, Internet Marketing
Tagged adsense, Advertising, adwords, google
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