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Tag Archives: Business
Building a Business with Strategic Partnerships and Collaboration
Many businesses are in the midst of changing how they do business. Managing a business has become multifaceted, incorporating combinations of traditional and modern management models in a world that’s rapidly changing. Building a business often requires strategic partnerships and collaboration. Through many aspects of the day-to-day operation many businesses work in isolation. Companies occupying the same or similar markets often duplicate effort to accomplish … Continue reading
Posted in Business, Planning
Tagged Business, business development, collaboration, partnership
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Advertising versus Marketing
Many businesses mistakenly view advertising and marketing as the same business activity. For many business owners this perception exists primarily because advertising is the most visible aspect of marketing seen impacting the revenues of a business. Marketing is much more than advertising. Marketing is the activities that define a company in terms of its image, products, services, advertising, promotions and ultimately its sales. It is … Continue reading
Posted in Advertising, Internet Marketing
Tagged Advertising, Business, marketing, strategic internet marketing
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Recession Marketing is Strategic Marketing – Does it Work?
Recession marketing was a term that I had heard several times before and never gave much thought about what it meant to both businesses and consumers. It wasn’t until this latest downturn in the economy that I began to notice that recession marketing was becoming a force and businesses were seeing this as an opportunity to strategically market unique aspects of their business. Barry WheelerBarry … Continue reading
