Tag Archives: marketing

Promoting Your Web Hosting Business with Social Media

A friend of mine approached me and asked how he could use social media to promote his web hosting business.  He recognized its potential but wasn’t sure how to incorporate this into his marketing strategies or how it would fit into promoting his company to new customers. This made me think a little and think more about the industry and how social media could work … Continue reading

Posted in Social Media, Technology | Tagged , , , | 1 Comment

Social Media is the Here and Now for Businesses

 Is your business on the Internet?  Just a few years back, the answer to this question used to be a straight forward Yes or No.  With the increase in social media sites such as Twitter and FaceBook, the answer to this question isn’t a simple yes or no. Social media is the here and now for businesses, providing an avenue for businesses to easily reach … Continue reading

Posted in SEO / SEM, Social Media, Social Networking | Tagged , , | Leave a comment

Some Companies Understand Social Media Sites

It has become obvious that some companies understand the potential of social media sites. This became apparent to me last evening. After posting a blog entry on my Ford Ranger airbag problems, and then tweeting the URL to a few people, I was contacted by Scott Monty, the head of social media at Ford Motor Company. The fact that a representative from Ford contacted me … Continue reading

Posted in Internet Marketing, SEO / SEM | Tagged , , , | 1 Comment

Advertising versus Marketing

Many businesses mistakenly view advertising and marketing as the same business activity.  For many business owners this perception exists primarily because advertising is the most visible aspect of marketing seen impacting the revenues of a business. Marketing is much more than advertising.  Marketing is the activities that define a company in terms of its image, products, services, advertising, promotions and ultimately its sales.  It is … Continue reading

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Use a Blog to Build your Business

Recognizing the power of a blog to build a business is perhaps one of the most important items in today’s economy.  The internet has altered the landscape in many ways, evolving markets into vast and ever expanding realms that reach across international borders.  Using a blog to build (or expand) a business allows companies to reach a more connected demographic and effectively target specific areas … Continue reading

Posted in Blogging, Internet Marketing | Tagged , , , | 1 Comment

Twitter – Marketing Potential on Steroids

Twitter – micro blogging platform that allows users to publish short messages up to 140 characters using mediums such as IM, cellphones and the web – is a marketers dream.  Twitter opens a world to marketers, allowing targeted messages to be directed to people instantly. What is the marketing potential of Twitter?  Examining the very nature of Twitter it becomes obvious that it is about delivering opinions, events, news and ideas … Continue reading

Posted in Blogging, Internet Marketing, Technology | Tagged , | 2 Comments

SEO is Dead! (Well Almost)

SEO is dead.  That’s a sentiment that I’ve read on many forums, across many blogs, and in a few magazine articles.  Is SEO dead?  Not in the least, but the strategies of SEO are changing, and the environment across the digital landscape is definitely evolving. As search engines migrate to more localized content, customized searches and smarter ranking algorithms, ranking well for some keywords will … Continue reading

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Targeted Niche Development with Strategic SEO and Small Sites

Selecting an online niche to dominate is one of the more difficult tasks associated with making money online.  Since many profitable niches are occupied and already dominated by sites with thousands of indexed pages and backlinks, the effort required for SEO and link building would be enormous.  This is not to say that that niche development is not possible. There are still many opportunities to … Continue reading

Posted in Blogging, Internet Marketing, SEO / SEM | Tagged , , , , | 5 Comments

Recession Marketing is Strategic Marketing – Does it Work?

Recession marketing was a term that I had heard several times before and never gave much thought about what it meant to both businesses and consumers.   It wasn’t until this latest downturn in the economy that I began to notice that recession marketing was becoming a force and businesses were seeing this as an opportunity to strategically market unique aspects of their business. Barry WheelerBarry … Continue reading

Posted in Advertising, Business | Tagged , , , | 1 Comment