Tag Archives: online reputation management

Understanding Social Capital and Its Importance Online

Posted on July 1, 2011 by Barry Wheeler

You’ve heard of social media and social networking but are puzzled by the term social capital right?  Are you asking yourself what is social capital? Here’s the thing about social capital.  You have social capital.  You value your social capital.  You take actions to protect your social capital.  When your social capital disappears, you want it back and have to work hard to restore it. … Continue reading →

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DJChat.com doesn’t Understand Social Networking

Posted on December 28, 2009 by Barry Wheeler

Today I got banned from an online forum – DJChat.com, a DJ Chat  forum that promotes itself as “Real Networking for Real DJS”.  DJChat.com doesn’t get the concept of social networking.  DJChat.com obviously should change their tag line to “Almost Real Networking for Real DJs” until it understands social networking and how it can be used to actively engage its user community.  DJ Chat is … Continue reading →

Posted in Social Media, Social Networking | Tagged , , | 6 Comments

How to Make 2 Million People Hate Your Company

Posted on July 12, 2009 by Barry Wheeler

Why is it that many companies do not understand the power of social media?  With people having the ability to reach out to millions of people in a relatively short period of time, paying attention to your online reputation as well as having stellar customer service is a key to success in today’s business world.  It is essential that a company be aware of the implications … Continue reading →

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Humber Motors Ford in Corner Brook Just Doesn’t Get It

Posted on May 21, 2009 by Barry Wheeler

Isn’t a part of being in the service industry providing service?  Well, Humber Motors Ford in Corner Brook, Newfoundland just doesn’t seem to get it.  In fact, I would say that the Ford in general doesn’t get the concept of providing good service. I will apologize in advance for posting what will seem like another “Crappy Ford Ranger” and “Ford Ranger Airbag Problems” article.  This … Continue reading →

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Reputation Management – Domino’s Pizza

Posted on April 26, 2009 by Barry Wheeler

In light of the incident where 2 Domino’s Pizza employees posted YouTube videos showing some pretty disgusting practices when making pizza, the president of Domino’s Pizza posted a video on YouTube. In making this move, Domino’s is tackling its online reputation management and giving the company an opportunity to regroup and deal with the backlash occuring throughout the online community. Companies that ignore the power of social … Continue reading →

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Online Reputation Management: Fact or Fiction?

Posted on March 16, 2009 by Barry Wheeler

Online Reputation Management?  You have to be kidding right?  Is their such a thing? Online Reputation Management, or ORM, is a reality in today’s information based world.  With the advent of social networking and social media sites such as FaceBook, Twitter and MySpace, it has been very easy for people to forget about their online reputation.  The anonymity once given by the vast size of … Continue reading →

Posted in Advertising, Business, Internet Marketing, SEO / SEM | Tagged , , | 5 Comments