Tag Archives: relationship building

Trust Relationships and Loyalty Programs – Did Air Miles Blow It?

Posted on January 9, 2012 by Barry Wheeler

Are you a member of a loyalty program? Chances are you are a member of multiple programs because many major companies want you to return to their outlet to collect points you can later redeem for products and services.  The whole idea behind loyalty programs was to build ongoing relationships with customers. Is there any real benefit of being a member of a loyalty program? … Continue reading →

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Increasing Profitability Using Relationship Marketing

Posted on November 30, 2011 by Barry Wheeler

Relationship marketing shouldn’t be looked at as a new concept.  It’s been around for some time but with the advent of Web 2.0 and social media prevalence in society it has become more important. Successful businesses, organizations and bloggers have one thing in common in today’s social world.  They have recognized the value of long term social relationships and focus on establishing an open dialogue … Continue reading →

Posted in Social Media, Social Networking | Tagged , , , | 3 Comments

Post Panda Blogging Realities

Posted on October 4, 2011 by Barry Wheeler

Many bloggers are lazy and try to take the easy way out when developing their sites.  They ignore their readers, have little or no focus and are blinded by high paying keywords. In a post-Panda era, these are bloggers that are destined to fail. The success of any blog comes from gaining an understanding about what your readers want.  Knowing how people are finding your … Continue reading →

Posted in Blogging, Tips for Beginners | Tagged , , , , | 5 Comments

Harnessing Social Media Opportunities

Posted on September 30, 2011 by Barry Wheeler

Social media has become the game changer in many aspects of life today.  Businesses and organizations have been reluctantly forced into using this medium.  Others have embraced the benefits offered. In its simplest form, social media has changed how people connect with friends, family and businesses.  However, it has also changed the world by helping topple governments and shape society in an instant. It has … Continue reading →

Posted in Social Media, Social Networking | Tagged , , | 4 Comments

4 Ways to Build Relationships on Twitter

Posted on September 13, 2011 by Barry Wheeler

Where can you reach out to web designers, SEOs, bloggers, marketers and business owners with a single message in real time?  Where can you follow what’s happening in a celebrity’s life right now?  Where can you read about the latest happenings on the world stage?  Where can you deliver a marketing message directly to a consumer’s cell phone? The answer is Twitter. Twitter is one … Continue reading →

Posted in Blogging, Social Networking | Tagged , , , | 10 Comments

Social Media is a Fad Right?

Posted on September 6, 2011 by Barry Wheeler

While having a conversation with several small business owners one of them asked a question that left me somewhat speechless. Social media is a fad right? The question appeared sincere on the surface but there was an underlying nervousness that told me this wasn’t the true nature of what I was being asked.  It was more “Please tell me social media is a fad and … Continue reading →

Posted in Social Media | Tagged , , , | 6 Comments

Social SEO – Social Factors Contributing to Ranking

Posted on July 25, 2011 by Barry Wheeler

Have you recognized the social evolution happening on the internet?  If you haven’t, the future of your website may have a very bleak outlook. Today’s internet is dominated by social activity.  The popularity of social networks such as Facebook, Twitter and Google Plus is unmatched.  Millions of users each day communicate, share and interact with each other and businesses on these sites. Until recently, social … Continue reading →

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Marketing Your Blog with Guest Posts

Posted on July 18, 2011 by Barry Wheeler

An often overlooked portion of blogging is the marketing aspect.  Blogging isn’t just about writing content and hoping people find out about you.  If you are a serious blogger it’s like any other business venture and has to be promoted and marketed to be successful. Part of this involves networking with other bloggers as well as with your readers and there is no better way … Continue reading →

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Tips for Improving Your Blog and Engaging your Readers

Posted on July 12, 2011 by Barry Wheeler

Are you looking to improve you0r blog?  Are you looking at ways to engage your readers? Why not do both by having your readers suggest ways you can improve things or what they would like to see available on your blog? It’s a novel idea that has the potential to pay major social dividends for you. Barry WheelerBarry Wheeler is a blogger, novice SEO, geek … Continue reading →

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