Tag Archives: sem

Universal Search / Universal Search Indicators and the Future of SEO

With the onset of Universal Search, Search engine technology is constantly evolving as search engine companies deploy, purchase and implement new technologies into the world of search.  Universal Search has changed the landscape of many online businesses as an entire industry around search engine optimization (SEO).  Understanding how search engines work and using tactics and strategies to provide companies an advantage in their online presence … Continue reading

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SEO is Dead! (Well Almost)

SEO is dead.  That’s a sentiment that I’ve read on many forums, across many blogs, and in a few magazine articles.  Is SEO dead?  Not in the least, but the strategies of SEO are changing, and the environment across the digital landscape is definitely evolving. As search engines migrate to more localized content, customized searches and smarter ranking algorithms, ranking well for some keywords will … Continue reading

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Backlinks: Introduction to Backlinks & Link Building Strategies

Backlinks are the backbone of search engine optimization, directly contributing to how well a site will rank within a search engine index.  Also referred to as one-way links or inbound links, backlinks are links on one website that point back to another website. Because backlinks originate on a website over which a webmaster has no control, they are considered “off site” elements for search engine … Continue reading

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Google WebSpam Targets in 2009?

Matt Cutts, the head of Google’s WebSpam team has asked what his WebSpam team should concentrate on in 2009.  While soliciting comments on his blog does not guarantee that these items will become a focus of Google WebSpam, it will no doubt have some influence.  The call for comments has definitely worked as many SEOs and people have expressed their opinions. Barry WheelerBarry Wheeler is a … Continue reading

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