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Tag Archives: Social Media
Those who have visited my blog over the last several months have taken notice to the lack of activity, especially after I made the decision to get serious about blogging. The lack of activity doesn’t mean I’m not writing on a daily basis or interacting with people on a daily basis. The reverse is true. I’ve been extremely busy with several projects, including some branding, … Continue reading →
Are you a member of a loyalty program? Chances are you are a member of multiple programs because many major companies want you to return to their outlet to collect points you can later redeem for products and services. The whole idea behind loyalty programs was to build ongoing relationships with customers. Is there any real benefit of being a member of a loyalty program? … Continue reading →
Relationship marketing shouldn’t be looked at as a new concept. It’s been around for some time but with the advent of Web 2.0 and social media prevalence in society it has become more important. Successful businesses, organizations and bloggers have one thing in common in today’s social world. They have recognized the value of long term social relationships and focus on establishing an open dialogue … Continue reading →
Have you heard the whole internet has turned social? Being successful online means connecting with clients and customers on social level? Being social is the new reality of having a successful business. Recognizing the importance of having a website talking about products and services is a small portion of having an online presence. To be successful companies must have a presence on the new social … Continue reading →
While having a conversation with several small business owners one of them asked a question that left me somewhat speechless. Social media is a fad right? The question appeared sincere on the surface but there was an underlying nervousness that told me this wasn’t the true nature of what I was being asked. It was more “Please tell me social media is a fad and … Continue reading →
Google has upped the ante in its bid to compete directly against the world’s largest social landscape, Facebook. With the launch of Google Plus, the search engine giant sent a clear message to the world how it felt about the ever evolving social landscape. It was evident for some time Google was using social indicators and social metrics in its search algorithm to determine ranking. … Continue reading →
A friend of mine approached me and asked how he could use social media to promote his web hosting business. He recognized its potential but wasn’t sure how to incorporate this into his marketing strategies or how it would fit into promoting his company to new customers. This made me think a little and think more about the industry and how social media could work … Continue reading →
You’ve heard of social media and social networking but are puzzled by the term social capital right? Are you asking yourself what is social capital? Here’s the thing about social capital. You have social capital. You value your social capital. You take actions to protect your social capital. When your social capital disappears, you want it back and have to work hard to restore it. … Continue reading →
Imagine having immediate access to all your customers, readers and acquaintances in an instant. Imagine being able to send targeted messages to people who have an interest in what you are saying. Welcome to what Twitter has to offer you. Twitter is an amazing marketing tool if used correctly. Not only does it allow you to reach out and engage your followers but it allows … Continue reading →
Is your business on the Internet? Just a few years back, the answer to this question used to be a straight forward Yes or No. With the increase in social media sites such as Twitter and FaceBook, the answer to this question isn’t a simple yes or no. Social media is the here and now for businesses, providing an avenue for businesses to easily reach … Continue reading →