Tag Archives: trust

Trust Relationships and Loyalty Programs – Did Air Miles Blow It?

Posted on January 9, 2012 by Barry Wheeler

Are you a member of a loyalty program? Chances are you are a member of multiple programs because many major companies want you to return to their outlet to collect points you can later redeem for products and services.  The whole idea behind loyalty programs was to build ongoing relationships with customers. Is there any real benefit of being a member of a loyalty program? … Continue reading →

Posted in Business, Social Media, Social Networking | Tagged , , , | 4 Comments

Social Media is a Fad Right?

Posted on September 6, 2011 by Barry Wheeler

While having a conversation with several small business owners one of them asked a question that left me somewhat speechless. Social media is a fad right? The question appeared sincere on the surface but there was an underlying nervousness that told me this wasn’t the true nature of what I was being asked.  It was more “Please tell me social media is a fad and … Continue reading →

Posted in Social Media | Tagged , , , | 6 Comments

A Social Networking Connection that Failed

Posted on November 1, 2009 by Barry Wheeler

My social networking connection with Robin Hale, CEO of Partnership Marketing and operator of several websites such as Writers Elite and Custom Blog For Free, is a recent social networking connection that has failed. Social networking connections fail – they are no different than any other form of connection made in real life.  However when connections fail after raised expectations by one party or the other, … Continue reading →

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