Last month I wrote an article outlining the value of a blog comment where I indicated relationships built through this practice was the real value.
Since then I’ve had several lengthy debates with other bloggers and internet marketers on several forums I’m a member. It surprised me many still saw value in the links obtained through comments but complained they had a low success rate in having comments approved.
Successful blog commenting isn’t about dropping a link with your anchor text and moving on to the next blog. This is the practice that will get your comment deleted or labelled as spam.
This type of comment is actually SPAM. That’s how I consider it and as I’ve said many times, it has little SEO value.
Take a moment and think about the types of comments you approve on your own blog. Are they filled with keywords and outbound links?
Bloggers who are successful utilize comments not for the link or for curiosity click. They add value to the conversation, provide a different perspective on the post or share real world experiences related to the topic.
It is never a hit-and-run strategy. It means having to return to the site and continuing the conversation when appropriate.
Personally, I read about 100 different blogs. When I see a topic in my RSS reader that piques my attention, I read and if I have something to add, I’ll make a comment and will make it a point to revisit to add to the conversation.
My comments are always approved by the blog owners but they are never as simple “Nice Post” or “Great Article”. My comments expand upon ideas in the article.
Asking questions to clarify points or to seek more information are valid ways of interacting with both the blogger and other readers. This is not only engaging but will often spark ideas that lead into networking opportunities and post ideas.
Successful blog commenting doesn’t always apply to comments you leave but how you interact with those on your own site.
When your readers make a comment, make it a point to approve and reply to their comments in a timely manner. Many bloggers send thank you notes linking back to the blog article and encourage subscribing to the conversations.
Using this simple technique is likely to attract RSS subscribers and will in most circumstances make the commenter feel a little obligated to revisit the post.
Remember, to be a successful blog commenter it is important to think well beyond the link. It’s about adding value and building the relationships.
What have you done to have success while commenting on blogs?