The Secret of Successful Blog Commenting

Last month I wrote an article outlining the value of a blog comment where I indicated relationships built through this practice was the real value.

Since then I’ve had several lengthy debates with other bloggers and internet marketers on several forums I’m a member.  It surprised me many still saw value in the links obtained through comments but complained they had a low success rate in having comments approved.

Successful blog commenting isn’t about dropping a link with your anchor text and moving on to the next blog.  This is the practice that will get your comment deleted or labelled as spam.

This type of comment is actually SPAM.  That’s how I consider it and as I’ve said many times, it has little SEO value.

Take a moment and think about the types of comments you approve on your own blog.  Are they filled with keywords and outbound links?

Bloggers who are successful utilize comments not for the link or for curiosity click.  They add value to the conversation, provide a different perspective on the post or share real world experiences related to the topic.

It is never a hit-and-run strategy.  It means having to return to the site and continuing the conversation when appropriate.

Personally, I read about 100 different blogs.  When I see a topic in my RSS reader that piques my attention, I read and if I have something to add, I’ll make a comment and will make it a point to revisit to add to the conversation.

My comments are always approved by the blog owners but they are never as simple “Nice Post” or “Great Article”.  My comments expand upon ideas in the article.

Asking questions to clarify points or to seek more information are valid ways of interacting with both the blogger and other readers.  This is not only engaging but will often spark ideas that lead into networking opportunities and post ideas.

Successful blog commenting doesn’t always apply to comments you leave but how you interact with those on your own site.

When your readers make a comment, make it a point to approve and reply to their comments in a timely manner.  Many bloggers send thank you notes linking back to the blog article and encourage subscribing to the conversations.

Using this simple technique is likely to attract RSS subscribers and will in most circumstances make the commenter feel a little obligated to revisit the post.

Remember, to be a successful blog commenter it is important to think well beyond the link.  It’s about adding value and building the relationships.

What have you done to have success while commenting on blogs?

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About Barry Wheeler

Barry Wheeler is a blogger, novice SEO, geek and passionate Newfoundlander. Operating several successful websites and online communities, Barry has started exploring the social internet and its impact on all facets of society including personal life and business relationships. Find Barry on Twitter @barrywheeler and FaceBook or on his website Barry Wheeler - Blogging for Success.
Filed under: Blogging, Tips for Beginners Tagged with: , , , . - permalink.

16 Responses to The Secret of Successful Blog Commenting

  1. neo says:

    nicely explain barry

    I think I’m new with your blog, commenting 1-2 post only, but I try my best to give good comment. What I do is I read the article first before drop any comments, I always do that. Just to make sure I know what the post about and make sure my comment relate to the topic.

    p/s sorry barry my english not so good

  2. Jodi Hughey says:

    I used to be guilty of leaving short comments. It wasn’t because I wanted to draw traffic to my site (not entirely at least) it was because I was new at leaving comments, and not to mention very shy. i was more concerned that I would sound stupid and incoherent.

    Now I try to leave comments that I would want to read. One of the best parts of a blog post are the comments that follow – that’s how I found your site! I receive a lot of fantastic information from other people. For this, I try to share my own knowledge or experience with the hope that it will help someone.

    • Jodi,

      I used to be the same way, shy and concerned about how I would come across. Not anymore. Everyone has something to contribute and share. It’s a matter of just doing it.

      Your comments are very well written and do add to the conversation big time! It’s nice to get perspectives from people who are growing themselves when they actually reach out! That’s the power of blogs and the power of the new social internet.



  3. Tom says:

    Good post Barry! Many people make these useless “nice post” comments on dozens of blogs and hope that even one or two comments would stick so they would get a link back to their sites or affiliate links.If you comment on a post you should always add value, share tips and help others.If you can bring something new to the discussion, people will also visit your site to learn more.Blog commenting for getting links is not working anymore, you build a reputation for your self by doing blog commenting. and this brings traffic.

  4. Rojish says:

    Comments are one of the major traffic source for my blog. Commenting on other blogs will help us to gain backlinks, traffic and most importantly we can create friendship with another blogger. But while commenting we must ensure that it is relevant and not just ‘Nice post’ type comment.

    Excellent post Barry, you explained things well 🙂

  5. Hi Barry,
    You are so much right about blog commenting when you say that it is not only about throwing links and all but also about trying to build a relationship with the blogger. I think it is really important to provide comments which actually add value to the post and the discussion as a whole.


  6. Karen says:

    Comments should be real and pertain to the subject of the blog post. I agree with your post and appreciate your comment on my blog. I hope your wife has a great birthday. You really should buy her jewelry. Take her to see The Help. It was a great movie.

  7. Hi Barry,

    Great post. Just kidding! 🙂

    You’re right. Short comments which have nothing to do with the topic will be marked as spam, plus if our spam filters pick them up as spam, we may never see them.

    One thing I like about commenting is not only does it help to form friendships with other bloggers, but it also helps to build our digital footprint. If someone consistently goes about blogosphere “spamming” blogs with irreverent comments, even if they do get approved, the commenter will end up with a poor reputation and the chances of their link getting clicked will be slim.

    • Barbara,

      Thanks for making me smile this morning. 🙂

      You are so right about the digital footprint these types of comments leave and that’s something most people do not realize. There’s much more value in the relationship and what you can learn from other bloggers.


  8. Tahmid says:

    So nice post here!. Thanks for present a post for The Secret of Successful Blog Commenting, Thanks to mr. Barry Wheeler

    Best Regards

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