The Value of a Blog Comment

Do you comment on blogs to gain backlinks or to interact with blog owner?

Many webmasters use blog comments to obtain backlinks to their websites.  Unfortunately, this practice has led to blog comments becoming synonymous with email spam.

If you are commenting on blogs for SEO value, you are missing the mark and the true value of commenting.  Traffic generated from blog comments for the most part has very little value.

Here’s why!

New bloggers troll popular blogs.  When a new post is made novices rush to be the first to comment hoping it will drive traffic to their sites.  Most of the comments left are considered “babble” and ignored by blog readers.

Ask yourself how many times you have witnessed “Great Post” or “I agree” when reading a blog.

Get the picture?

Those that do opt to click do so only out of curiosity.  It leads to an extremely high bounce rate.  As well, this type of traffic almost never results in returning visitors unless your content is exceptional.

 Additionally, most blogs use the NoFollow tag.  Links of this type have very little if any SEO value.

It’s a novice strategy that pays very little dividends and takes away from other more significant things you can be doing to promote your blog.

What is the true value of commenting on blogs?

The real value of commenting on blogs comes from the potential relationships you can build especially if your comments add value.

This means you have to take time and express yourself coherently.  Enhance the points made by the blogger.  Provide your own personal perspective on what the post is about or simply convey your personal experiences.

Both the blog owner and others who leave comments will recognize the value in what you’re saying.  It allows you to establish credibility in the blogging community.

What are your thoughts on leaving comments on blogs?  Do you use this as an SEO strategy to drive traffic to your website or do you use it to establish credibility?

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About Barry Wheeler

Barry Wheeler is a blogger, novice SEO, geek and passionate Newfoundlander. Operating several successful websites and online communities, Barry has started exploring the social internet and its impact on all facets of society including personal life and business relationships. Find Barry on Twitter @barrywheeler and FaceBook or on his website Barry Wheeler - Blogging for Success.
Filed under: Blogging, SEO / SEM Tagged with: , , . - permalink.

2 Responses to The Value of a Blog Comment

  1. Jodi Hughey says:

    Okay . . . I am going to bite.

    I normally post on blogs that I follow. I am picky about when to make a comment. Sometimes the post may not strike my fancy and other times the post will get my juices flowing. When that happens I want to share my thoughts!

    Truth be known, I post comments for three reasons (in order of importance) . . .

    1. I want to make a connection with the author. Let them know I read, enjoyed and took something from their writing. (I will take this moment to say, “Great article, Barry! You got my juices flowing.”)

    2. I want to encourage and assist other readers. I try to create comments that have meaning.

    3. Okay . . . I admit it . . . I have a desire to invite readers to my own blog.

    I can only hope that I have expressed myself coherently. 🙂

    • Hi Jodi,

      Thanks for stopping by! You’ve more than expressed yourself coherently!

      I’m glad I got your juices flowing. You’ve obviously get the real value of what a comment is for. Engaging the blog owner, other readers and attracting people to your site and hopefully get some additional readers yourself!

      Thanks for stopping by.

      Barry

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