Some people use controversy to draw attention to themselves and their blogs. People love scandal and controversy. Controversy can drive major traffic to your website.
There are even times when a blogger will unintentionally spark controversy that can result in a pile of unwanted attention.
As a blogger, image is important. You build a reputation from what you write about. People will associate you with the content you develop and when you step outside the image you’ve established some of your readers may find it offensive while others will find it refreshing.
If you check out many those who are reaping great success from their blogs, you won’t find post after post full of controversy. However, if you dig into their blogging career, you will find skeletons in almost every blogger’s closet.
Being controversial will get you noticed but here are some tips about using controversy effectively as a blogger.
- Use facts to back your arguments. When making a controversial post chances are it will attract attention from your readers. Use facts to make a logical argument, keeping things simple and to the point. While it may be difficult to do, never let your emotions or feelings bias what you write. Your readers will appreciate factual arguments and will help both you and your blog maintain its credibility.
- Prepare for fallout. Controversial posts can cause the “sh*t to hit the fan” so to speak. Some may agree with the points you are making but others will disagree with you and will tell you. Some may even blog about it. Deal with the negative comments appropriately and do not feed the fire by appearing oversensitive to what people are saying. Remain engaged and defend your article on merit. Never try to control the conversation taking place.
- Believe what you are saying. Bloggers who become controversial will often back peddle when things get too hot. This will destroy any credibility you have as a blogger and will expose your attempt at controversy for exactly what it is – an attempt to drive traffic. Believe what you are saying and stand behind the opinions you are making.
- Schedule your post early in the week. Give yourself time to deal with what people are saying. Controversy can linger for days but will tend to die out as the weekend approaches. Give yourself time to promote your ideas, defend your position and engage your readers. This can keep a steady steam of traffic to your site for days.
- Use controversy sparingly. Continually using controversy may have some short term successes for you but it will eventually result in alienating your readers. Your goal as a successful blogger is to build your readership and build lasting relationships with them. Controversy will eventually drive your readers elsewhere to look for more engaging content.
There is no denying the effectiveness of being controversial as a blogger. However, you should use this tactic sparingly. This will allow you to remain credible in the eyes of your readers. It will also make your use of controversy much more effective.
What’s your thoughts on using controversy in your blog posts?