Use a Blog to Build your Business

Recognizing the power of a blog to build a business is perhaps one of the most important items in today’s economy.  The internet has altered the landscape in many ways, evolving markets into vast and ever expanding realms that reach across international borders.  Using a blog to build (or expand) a business allows companies to reach a more connected demographic and effectively target specific areas of a market.

Additionally, internet focused marketing campaigns provide mechanisms for immediate feedback.  Companies can quickly examine the impact of marketing efforts and adjust accordingly as feedback is instantaneous.

How can a company use a blog to build business?

It has to be said that a blog does not guarantee success in business.  It is however, a means to having a successful business, recognized in its occupied niche as both a leader and innovator.  The use of a blog for business requires time and effort, but has the potential to have major rewards if utilized effectively.

A business blog has an ability to allow a company to:

– Demonstrate an expertise in a given area;
– Provide SEO benefit through relevant and fresh content;
– Create a recognized knowledge base in a given subject area;
– Create transparency and openness in a given area;
– Interact with potential customers; and
– Establish a company history

Blogging itself can be used to make money, but this road will prove to be difficult unless you already have a large readership and are somewhat famous.  Blogging is however, an effective way to market and provide exposure to a business (as shown).

Concentrate on the benefits that a blog can offer a business and once established, it can become another source of revenue.

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About Barry Wheeler

Barry Wheeler is a blogger, novice SEO, geek and passionate Newfoundlander. Operating several successful websites and online communities, Barry has started exploring the social internet and its impact on all facets of society including personal life and business relationships. Find Barry on Twitter @barrywheeler and FaceBook or on his website Barry Wheeler - Blogging for Success.
Filed under: Blogging, Internet Marketing Tagged with: , , , . - permalink.

One Response to Use a Blog to Build your Business

  1. You hit the nail on the head here! More and more companies are coming around to the fact that their businesses can be improved through blogging. By providing a constant stream of fresh content and interacting with their visitors/customers a business can gain higher search engine rankings and more sales. It’s definitely a good direction for any business to take.

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