What Impression are you Leaving with your Blog?

What’s type of impression are you leaving with readers when they visit your blog?  Is it one of desperation?  It is one that says you’re a knowledgeable blogger?

Blogging is a social activity.  People who visit your site form opinions within the first few seconds after arriving.  It is no different than what happens when someone meets you in real life.

As much as you want to think people will take the time to explore and get to know you, in reality it doesn’t work that way.

The impressions made when people visit your blog are often lasting just as real person to person interactions do offline.  You want readers to have a positive first impression that encourages them to become long term readers of your blog.

It is essential you take measures to enhance first impressions.

What you have to keep in mind most people who find your blog will probably not arrive at the main index page.  They will usually come to one of the posts you have made from the search engine or because someone has linked to your content from another site.

How do you create a positive first impression for people when they land on your site?

Here are some things you can do to help create a positive first impression.

  1. Utilize a clean design
    Designs that have a simple layout with an easy navigation system are better than layouts cluttered with ads and boxes.  Keep your layout simple with a sidebar.  Limit the number of ads and pop-ups on your site.  Make sure your site loads as fast as possible.  It is never a good idea to keep people waiting.
  2. Ensure your posts use appropriate headlines and experts
    People will want to see some indication as to what content is available.  Use headlines that not only attract attention but clearly indicate what the article is about.  Make sure the first few lines of your post captures the reader’s attention.  People will make a decision about your blog after reading the first few lines of your post.
  3. Use an appropriate blog title and taglines
    Most readers want to know they have arrived at the correct site and the title can provide some indication about what type of content will be on the site.  If it’s a personal blog such as mine (barrywheeler.ca), the tagline can be used to provide this information.  My tagline “Blogging for Success” indicates the site will be about blogging and how to be successful at it.

If you’re noticing you’re having an extremely high bounce rate, it could signal something is wrong or people are leaving because of the impression you are leaving.  Have someone look at your site and give some feedback as to how they feel about your site.  You may be unintentionally conveying an impression that is causing readers to leave.

Regardless of how great your content may be, if you are driving your readers away with a poor first impression, your blog could be destined for failure.

What are some of the things you do to try and make a positive first impression on your blog readers?

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About Barry Wheeler

Barry Wheeler is a blogger, novice SEO, geek and passionate Newfoundlander. Operating several successful websites and online communities, Barry has started exploring the social internet and its impact on all facets of society including personal life and business relationships. Find Barry on Twitter @barrywheeler and FaceBook or on his website Barry Wheeler - Blogging for Success.
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18 Responses to What Impression are you Leaving with your Blog?

  1. Rojish says:

    Keeping the design clean is an important thing. If we clutter our blog with tons of ads and sharing buttons it will instantly create a negative impression for our first time visitors. In my experience showing our real profile pic and a small bio have a good impact on giving a positive impression for the visitors and to create a trust in them.

  2. Rakesh Kumar says:

    This tips are quite essential to run any website or blog. Thanks

  3. Ardorm says:

    I totally agree with you, the first impression was, is and will be the most important thing. 🙂

    I think that the main problem here is that people get no to the main page. While reading a certain post, they will also want to know more about blog without performing any additional click.
    Which is why, I see your “About Barry Wheeler” box under each article a perfect tool. Maybe you should include it as a tip to this article, as well?

    I personally just have a link to “About” page in the head of my blog. Plus, there is always a list of popular posts; so that people will get the idea of what my blog is about.

    • Ardorm,

      Thanks for the idea. I’ve never thought of the Bio link as something that would leave that sort of an impression.

      I’m now working on a Popular Post and Related Post plug-in to use. Do you use these on your blog? Which plug-ins would you recommend for them?

      Barry

  4. Sahil Kotak says:

    Nice tips there Barry, surely very nice ones. I would try to implement some of them on my blog.

  5. Ardorm says:

    Barry,

    I use only “Popular Posts” plug-in, however, you have given me a good idea. I think adding the “Related Posts” won’t interfere at all. 🙂

    • Ardorm,

      Which plug-ins are you currently using for our blog for Popular Posts? I’m wondering if there’s something that doesn’t have a great impact on speed.

      Barry

      • Ardorm says:

        Barry,

        I run my blog on Google platform and it offers some basic plug-ins (which were created by itself). I just clicked to add “Popular Posts” plug-in to my blog and there it is. The good thing that it doesn’t affect the speed of loading the pages. 🙂

  6. Tom says:

    Nice post! You have only a few seconds to make a great impression and the points you mentioned are very good.the site must load fast as you mentioned (keep large pics to a minimum) and the code needs to be error free.The colors of the blog matters also, should the colors be light or dark?

  7. Hi Barry,
    Thanks for a straight forward- easy to understand article… I am going to refer my clients to it:) Warmest,
    Sheri

  8. PC Support says:

    Hey Barry I want to share here something…..I think a blog can create impact with its content and visual look…I mean if the design and contents are good then a blog can create a impact on reader’s mind and they will come to the blog again and again…!! Don’t you think so?

    By the way, Thanks for a straight forward- easy to understand article… I have bookmarked your blog….and wanna come back here again…Keep it up. 🙂

  9. Ahsan says:

    1st impression is the best impression. When a new reader visits a site, he looks the site structure, easy navigation system. I prefer white color as background color. These tips will help me lot as a new blogger

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