What’s type of impression are you leaving with readers when they visit your blog? Is it one of desperation? It is one that says you’re a knowledgeable blogger?
Blogging is a social activity. People who visit your site form opinions within the first few seconds after arriving. It is no different than what happens when someone meets you in real life.
As much as you want to think people will take the time to explore and get to know you, in reality it doesn’t work that way.
The impressions made when people visit your blog are often lasting just as real person to person interactions do offline. You want readers to have a positive first impression that encourages them to become long term readers of your blog.
It is essential you take measures to enhance first impressions.
What you have to keep in mind most people who find your blog will probably not arrive at the main index page. They will usually come to one of the posts you have made from the search engine or because someone has linked to your content from another site.
How do you create a positive first impression for people when they land on your site?
Here are some things you can do to help create a positive first impression.
- Utilize a clean design
Designs that have a simple layout with an easy navigation system are better than layouts cluttered with ads and boxes. Keep your layout simple with a sidebar. Limit the number of ads and pop-ups on your site. Make sure your site loads as fast as possible. It is never a good idea to keep people waiting.
- Ensure your posts use appropriate headlines and experts
People will want to see some indication as to what content is available. Use headlines that not only attract attention but clearly indicate what the article is about. Make sure the first few lines of your post captures the reader’s attention. People will make a decision about your blog after reading the first few lines of your post.
- Use an appropriate blog title and taglines
Most readers want to know they have arrived at the correct site and the title can provide some indication about what type of content will be on the site. If it’s a personal blog such as mine (barrywheeler.ca), the tagline can be used to provide this information. My tagline “Blogging for Success” indicates the site will be about blogging and how to be successful at it.
If you’re noticing you’re having an extremely high bounce rate, it could signal something is wrong or people are leaving because of the impression you are leaving. Have someone look at your site and give some feedback as to how they feel about your site. You may be unintentionally conveying an impression that is causing readers to leave.
Regardless of how great your content may be, if you are driving your readers away with a poor first impression, your blog could be destined for failure.
What are some of the things you do to try and make a positive first impression on your blog readers?