Why Would You Use PLR Content?

Making money online is easy right?  You can create a blog, publish some PLR content, do some link building and through passive revenue streams like Google Adsense you become rich.

PLR content typically refers to “private label rights” content that can be taken, modified and reused.  It is available for a small price or for free on some content service sites.

Many novice bloggers that discover PLR content think they have struck gold.  The hard part of blogging has been done right?  These articles are free and there’s no need to spend hours of writing.  You can quickly get hundreds of articles online and sit back and collect the cash as it rolls in from your site.

If you’re a blogger who thinks this is a successful formula for building a sustainable business your blog is doomed to fail.  Bloggers who place their future in PLR articles are lazy bloggers.

Some may not agree with me when I say this, but PLR content has no place on a blog.

As a blogger you want to build relationships with your readers and add value to that relationship.  You want to offer unique and engaging content to enhance your readers’ experience when they visit your blog.

PLR content is nothing but a rehash of content that has been distributed to potentially thousands of website owners across the internet.  “Spinning” the content to modify some nouns, verbs and adjectives creates content that becomes nonsensical. 

Regardless of how much it is rewritten to make it appear unique, it is still the same crappy content.  It is anything but engaging and does nothing to build either trust or credibility of the blog (or blog owner) claiming the content as their own.

Should one of your readers leave a comment or ask a question about the article, how are you to respond appropriately?  Is that what you call having an engaging blog?

Utilizing PLR articles can harm how well your site ranks.  Google assesses duplicate content penalties if it encounters the same (or similar content) it has already indexed.  It could result in not every page on your site being indexed.  It could also result in a penalty being assessed causing your content to rank lower than it would otherwise.

Why would you want to raise any flags at Google by utilizing such content?

Some will argue PLR is no different than offering up your own RSS feed that syndicates your content for use on other sites.

Content syndicated through RSS is a little different.  Your site is the source of the content and the nature of syndication provides a link back to the original article.  Your site maintains the authority.

Google acknowledges syndication as an acceptable means of distributing content but even cautions against over-syndication and recommends including a link back to the original content.

Take the time to develop your own content that is unique and provide value to your readers.  Take clues from Google’s recent algorithmic changes aimed at improving the ranking of sites based on such unique content.

Remember, blogging is hard work.  Don’t take shortcuts by using PLR content.

Have you used PLR content?  Do you see it as having any value at all?

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About Barry Wheeler

Barry Wheeler is a blogger, novice SEO, geek and passionate Newfoundlander. Operating several successful websites and online communities, Barry has started exploring the social internet and its impact on all facets of society including personal life and business relationships. Find Barry on Twitter @barrywheeler and FaceBook or on his website Barry Wheeler - Blogging for Success.
Filed under: Blogging, Tips for Beginners Tagged with: , , , , , . - permalink.

7 Responses to Why Would You Use PLR Content?

  1. PLR content is bad if used “as is” however you could re-write them say 60 – 70% and put your own spin. Besides, you could also use them as idea seeds when creating content.

    • But doesn’t this still mean there’s 30-40% of the content that’s duplicated? I’m not seeing how this could be beneficial.

      Your other point is very valid. Reading through them could spark your own creative juices or at least provide you with ideas that you can further develop with your own content. That’s pretty much what takes place when we read other blogs correct?

      Thanks for that!


      • The question of duplicate content is something that will continue to generate debate. Of course with the google panda update this issue has raised more dust. But come to think of it, those content syndication and news sites, are they in any way rewriting the content? From personal experience every plr article I’ve ever used (of course with a little rewriting) has always been indexed by google. So using plr content has never really bothered me. However, like I said before put your own spin to it. Make it “blend” with your blog content. when your blog readers read it, it should read like an article coming from you just the way they have always experienced it. Once the conversation begins to flow in the comments, google will recognize that piece of article as another one from you.

        All the same it all bears down to individual preference.

      • Hi Chadrack,

        Thanks for the comment.

        You’re right, once the conversation begins, that will definitely enhance any article! It’s the social factor I talk about that Google will also pick up on.


  2. Hutch says:

    I like the idea of using it as an idea for new topics/categories. I’ve not really looked into it at all though and I think your point about possible penalties by Google do not make it worthwhile.

    • Hutch,

      Thank you so much for your comment.

      The new ideas point raised by Chadrack is a new way to look at PLR. You look for inspiration any many different ways and some PLR articles are well written and well researched. The ideas are valid if using the content word for word isn’t.

      As for Google, one has to ask why anyone would risk it right?

      Thanks for stopping by.


  3. webstore says:

    I never used PLR content in my blog posts, but I’m planning to do it. Why? I think exposing the information from a 30 page PDF in 400 words will be great for the reader, it will save his time!

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