Making money online is easy right? You can create a blog, publish some PLR content, do some link building and through passive revenue streams like Google Adsense you become rich.
PLR content typically refers to “private label rights” content that can be taken, modified and reused. It is available for a small price or for free on some content service sites.
Many novice bloggers that discover PLR content think they have struck gold. The hard part of blogging has been done right? These articles are free and there’s no need to spend hours of writing. You can quickly get hundreds of articles online and sit back and collect the cash as it rolls in from your site.
If you’re a blogger who thinks this is a successful formula for building a sustainable business your blog is doomed to fail. Bloggers who place their future in PLR articles are lazy bloggers.
Some may not agree with me when I say this, but PLR content has no place on a blog.
As a blogger you want to build relationships with your readers and add value to that relationship. You want to offer unique and engaging content to enhance your readers’ experience when they visit your blog.
PLR content is nothing but a rehash of content that has been distributed to potentially thousands of website owners across the internet. “Spinning” the content to modify some nouns, verbs and adjectives creates content that becomes nonsensical.
Regardless of how much it is rewritten to make it appear unique, it is still the same crappy content. It is anything but engaging and does nothing to build either trust or credibility of the blog (or blog owner) claiming the content as their own.
Should one of your readers leave a comment or ask a question about the article, how are you to respond appropriately? Is that what you call having an engaging blog?
Utilizing PLR articles can harm how well your site ranks. Google assesses duplicate content penalties if it encounters the same (or similar content) it has already indexed. It could result in not every page on your site being indexed. It could also result in a penalty being assessed causing your content to rank lower than it would otherwise.
Why would you want to raise any flags at Google by utilizing such content?
Some will argue PLR is no different than offering up your own RSS feed that syndicates your content for use on other sites.
Content syndicated through RSS is a little different. Your site is the source of the content and the nature of syndication provides a link back to the original article. Your site maintains the authority.
Google acknowledges syndication as an acceptable means of distributing content but even cautions against over-syndication and recommends including a link back to the original content.
Take the time to develop your own content that is unique and provide value to your readers. Take clues from Google’s recent algorithmic changes aimed at improving the ranking of sites based on such unique content.
Remember, blogging is hard work. Don’t take shortcuts by using PLR content.
Have you used PLR content? Do you see it as having any value at all?